Design To Convert

In this podcast episode, the host interviews Matthew Attalah, the CEO and co-founder of Step Labs, a digital agency that specializes in Shopify and Webflow development. Attalah shares how his involvement in the no-code and low-code communities during the COVID-19 pandemic inspired him to start his own agency. He also talks about Step Labs' services, which include custom theme development, UI/UX design, and analytics for Shopify store owners. Attalah recounts how he got his first big contract that gave him the confidence to start his agency, and he shares insights into the world of e-commerce and digital marketing.

In this episode, Michelle Razavi, CEO and Founder of ELAVI, a high-performance snack brand that offers gut-friendly, fitness trainer-approved breakfast snacks, joins the show. Michelle shares the story of how she and her co-founder met while teaching fitness classes in San Francisco and how they created ELAVI to solve the problem of not being able to find convenient, healthy snacks that didn't contain inflammatory ingredients. She also discusses the challenges of building a business during a global pandemic, rebranding, and running out of cash, and how she overcame these obstacles.

In this podcast episode, Matt Dobson discusses his company Squaredance. Squaredance connects D2C brands and partners, including media buyers, publishers, and influencers to grow sales in every online channel. The platform allows brands to launch offers and campaigns on their marketplace, and co-create direct response campaigns with direct media buyers, publishers, and influencers. Brands only pay when these affiliates generate sales for them, making it an alternative solution to hiring an expensive ad agency, with no limit on the number of affiliate partners you can work with. It's also a great channel for diversification, as it has affiliates in 20 plus channels.

In this podcast episode, Kanika Misra, owner of BedaBeda Growth, discusses her company's focus on conversion rate optimization for brands. They help brands understand their customers and create better experiences to increase conversions and revenue. Misra also talks about her background in performance marketing and how her experience in a software company led to the creation of BedaBeda Growth. She shares her approach to testing different designs, copy, and flow to optimize conversion rates.

In this podcast episode, Joseph Lam discusses his company, Parents Are Human, which is a bilingual card game to help people spark deep conversations with their parents and loved ones. The game comes in 15 different languages, helping to bridge language and cultural barriers. The game was created by Joseph Lam who had a poor relationship with his own parents while growing up, but over time he was able to heal that relationship and eventually involve his parents in the business.

The company has recently switched to Replo for their website, which has allowed for an improved design and increased conversion rate. Parents are Human is focusing on reaching more cultures and increasing their retail partnerships in the future. The founder is also writing a book about his journey of getting closer to his parents and how others can do the same.

https://parentsarehuman.com/