Ever wondered what it really takes to build a thriving product-based business? 

How do you go from selling at markets to securing spots in The Iconic, Myer, and David Jones?

This episode of The Finance Fix Podcast features an inspiring conversation with Liliana Rubiano, founder of Tolu Swimwear Australia. Liliana shares her journey of building a sustainable swimwear brand, making bold financial decisions, and why keeping her numbers in check from day one was the key to her business success.

Liliana’s story is proof that smart money moves lead to big opportunities - and she’s here to share how she did it.

KEY EPISODE TAKEAWAYS 👇

• • How Liliana went from market stalls to major retail platforms
  • The real cost of second-guessing and indecision in business
  • Why keeping your finances in order can unlock game-changing opportunities
  • How she used government grants to pivot & scale during COVID
  • Why collaboration is more powerful than competition in business

SHOW RESOURCES 👇

✨Ready to make your own smart money moves? Join Magic By Numbers! 

💫 Tolu Swimwear – Shop Here

✨ Follow Tolu on Instagram

💫Book a Free Discovery Call with Lucy

✨ Follow me on Instagram

ABOUT THE GUEST

Liliana Rubiano is the founder of Tolu Swimwear Australia, a sustainable and vibrant swimwear brand inspired by Colombian culture. After leaving a career in logistics, she built her business from the ground up - starting at local markets before securing major retail deals with The Iconic, Myer, and David Jones.

Her mission? To bring high-quality, colorful swimwear to Australian beaches while running a profitable, purpose-driven business. Liliana is passionate about financial literacy in small business, resilience, and making bold money moves that drive success.

How many decisions have you made today? Now, how many of those decisions were bold, confident, and profitable?

If you find yourself overanalysing, outsourcing decisions, or second-guessing every move, you’re not alone. But here’s the truth: success loves momentum, and making swift, confident decisions is the key to scaling your business profitably.

In this solo episode, I am breaking down the real cost of indecision and why mastering the art of making smart, strategic choices is the lifeblood of any thriving business.

💡Decisions That Make Bank – The No BS Approach to Profitable Business Moves 💡

KEY EPISODE TAKEAWAYS 👇

• • The three decision-making types in business (which one are you?).
  • The hidden cost of outsourcing decisions and how to take your power back.
  • How overanalysing data can stop you from trusting your gut.
  • Why failing fast is the key to making more money (and how to do it without fear).
  • A sneak peek into my upcoming masterclass: Decisions That Make Ban.

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  SHOW RESOURCES 👇

✨ Decisions That Make Bank – The No BS Approach to Profitable Business Moves: Join US!

💫 Money Flow Modes – Unlock Your Money Story

✨ Book a Free Discovery Call with Lucy

💫 Follow me on Instagram

Have you ever felt like traditional sales methods just don’t align with who you are? Or wondered how to confidently price your offers without feeling overwhelmed?

This episode of The Finance Fix Podcast features an inspiring conversation with Colleen Neenan, a holistic business mentor who blends feminine flow with masculine structure to help entrepreneurs sell with confidence and integrity. 

Colleen shares her incredible journey from breaking the rules in corporate sales to building a coaching business that empowers women to step into their CEO roles and embrace sustainable growth.

NOTE: When I started my own business, I struggled with sales - it felt overwhelming and out of sync with who I was. Listening to Colleen’s approach reminded me that sales can be a natural extension of relationship-building.

KEY EPISODE TAKEAWAYS 👇

• Sales is about building relationships, not just closing deals

• Confidence grows with practice and experience

• Structure supports creativity and flow in your business

• Price your offers with conviction and integrity

SHOW RESOURCES 👇

✨ Learn more about The Entrepreneurial Evolution Bundle – Available soon!

💫 Follow Colleen on Instagram

✨ Follow Lucy on Instagram 

💫 Money Flow Modes – Unlock Your Money Story

✨ Book a Free Discovery Call with Lucy

About the Guest

Colleen Neenan is a holistic business mentor specialising in sales, mindset, and strategy. With over 20 years of experience in sales and business development, Colleen helps entrepreneurs overcome mindset blocks, develop confidence, and sell in alignment with their values. Her upcoming Entrepreneurial Evolution Bundle integrates strategy, confidence, and identity work to empower business owners to thrive.

How big are you dreaming for 2025? Big enough to make your past self jealous?

But let’s get real - your dream life isn’t going to build itself. This episode of The Finance Fix Podcast, is all about dreaming audaciously and actually making it happen. Whether you’re setting goals, choosing a word of the year, or aligning with your intentions, this is your sign to stop playing small.

It’s time to take control, simplify your strategy, and create a year of financial and personal breakthroughs.

This episode will show you how to dream bigger, plan smarter, and glow up in every sense of the word.

💰 GOLD Framework – Your roadmap to simplified finances and audacious goals 💰

KEY EPISODE TAKEAWAYS 👇

SHOW RESOURCES 👇
✨ ⁠The GOLD Framework – Learn More Here⁠

💫 ⁠Money Flow Modes – Unlock Your Money Story⁠

✨ ⁠Book a Free Discovery Call with Lucy⁠

Are you ready to turn your business finances into your greatest superpower?

The one that helps you achieve your goals and dreams? Your vision? 

You’re not alone if the thought of managing numbers leaves you feeling a bit, well, overwhelmed. 

But what if I told you there’s a way to make your finances manageable AND downright exciting?

In this week’s episode of The Finance Fix, I will introduce you to the GOLD Framework: a transformative approach to business finance that’s equal parts practical strategy and empowering mindset shift.

If you’ve ever felt lost in the numbers, stuck in survival mode, or unsure how to scale sustainably, this episode is your golden ticket.

SHOW RESOURCES 👇 

• Check out Lucy's website

• Receive the gift of financial abundance with Lucy's epic 12 days of Christmas advent calendar - follow along on Instagram

It is time to be your own Sugar Daddy and turn your business profits into long-term wealth. 

With her powerful journey from financial highs to lows, Dr Anna Emily shares her mission to empower women with financial literacy, confidence, and the tools to create sustainable wealth.

If you’ve ever felt overwhelmed by your finances or wondered how to transition from a moneymaker to a true wealth creator, this episode is for you.

💰Book a free 15 min discovery call with Lucy 💰

KEY EPISODE TAKEAWAYS 👇

• Anna’s wake-up call after years of six-figure income without lasting financial security

• How financial literacy helped Anna save over £100,000 and invest for the future

• Why your financial decisions should align with your unique goals and values

• Understanding the difference and how to avoid the “golden treadmill” of business income

• The key steps to take before investing to ensure you’re building a strong financial base

SHOW RESOURCES 👇 

• Follow Anna on Instagram

• Join Ann'a free Wealthy Woman masterclass here 

• Follow Lucy on Instagram or book a free 15 min discovery call

ABOUT THE GUEST 

We help ambitious, vision-driven women go from Money Makers to Wealth Creators by implementing our Six Figure Springboard Method™

If you're ready to create Financial Security, Certainty & build the Financially Free life of your dreams then you're in the right place.

Yes, there is a sexy side to finance - so let’s talk about it. 

But before we do… I want to give you a little reality check (one I got recently). No one is here to make your business a success. No one is going to make the profit for your business like YOU. 

So how are you planning to make this money? Through a profit plan. Because it doesn’t matter how much revenue you make, if you don’t have the profit, your business can’t be as sustainable as you need it to be. 

It is time for you to give a f*ck about your finances. This episode is the rocket up you a** that you need! 

💰To The Moon - Profit Planning Program 💰

KEY EPISODE TAKEAWAYS 👇

Maybe you've heard of the "starving artist" myth and think it's the only way to pursue your creative dreams?

Or maybe the limiting belief that you can’t make money from your passion? 

You’re not alone. 

Ros Gervay, our guest on The Finance Fix Podcast, is here to bust that myth wide open. As an artist and business coach, Ros shares her journey of building a sustainable business with multiple revenue streams while keeping creativity alive!

If you’re a creative entrepreneur looking to grow your business, Ros has the best insights. 

💰Join Lucy for a FREE powerful 3-day audio experience to level up your mindset for your most profitable year yet! We kick off on 29th October - POWER UP YOUR PROFIT FOR 2025 💰

KEY EPISODE TAKEAWAYS 👇

Check out Ros' website

ABOUT THE GUEST 

Ros Gervay is a Sydney-based modern botanical artist whose vibrant, large-scale abstract paintings bring the joy and freedom of nature into every space. Her expressive work is currently represented by three Australian galleries and is showcased in well-regarded art fairs. With a background in interior design and teaching, Ros found her true calling in art, using her eye for aesthetics to create pieces that inspire authenticity and celebrate our connection to the natural world.

💰Grab your finances by the balls with The Finance Fix digital course - an intro course that acts as your buddy to support you make your first finance decisions and your bookkeeping simple and easy! 💰

KEY EPISODE TAKEAWAYS 👇

• Getting a legend of a bookkeeper is a key decision for your biz - but how do you know it's the right time?
• Lucy shares the three common paths biz owners move down, along with the pros and cons of each
• Learning to DIY your books is a POWER move that will set you up for years to come - most people miss this opportunity
• A bookkeeper supports your biz but does not remove your responsibility over YOUR cash
• This episode guides you through how to intentionally make this decision for your business.

SHOW RESOURCES 👇

• The Finance Fix - Biz Finance Kickstarter course, complete with bookkeeping template for those who don't need accounting software yet
• The Definitive Guide to Xero - a snappy, easy-to-follow course which gets you on cruise mode with your Xero
• Follow along with Lucy on Instagram
• Lucy's website

Are you a small business owner feeling a little confused with your numbers?

Maybe you have an accountant but never really get what they say when they speak to you?

You are not alone. Olivia Malan de Merindol (our special guest) shares her experience as a small business owner and how she took control of her finances!

If you want to jump into The Finance Fix digital course (including bonus bookkeeping template that Olivia uses), then jump on in here 🤑🍭🤑🍭

KEY EPISODE TAKEAWAYS 👇

• How Olivia became an 'accidental' business owner and hadn't considered the finance aspect of running a business until she was 'forced' to.

• The systems Olivia has applied to her business to save her sanity & prevent burnout.

• How The Finance Fix course's bitesize & easy-to-follow modules helped her business.

SHOW RESOURCES 👇 

• Check out Bondi Paw Patrol's services

• Follow the animla adventures live at BPP's Instagram

• Follow along with Lucy's Instagram

ABOUT THE GUEST 

Bondi Paw Patrol was established in 2018 by Olivia, she started pet sitting part time simply for the love of spending time with animals but the client base grew quickly and it soon became a full time business offering walks, house sits and day care 7 days a week, for all our beloved Eastern Suburbs pets.

Bondi Paw Patrol is a small team with every team member being vetted, trained and security checked before carrying out their first booking. We love getting to know our clients and their pets on a personal level and giving our customers a personal ‘boutique’ style experience at an affordable price tag.