Designed to be Heard

Episode: Marketing Reveals How You Really Communicate

What if your marketing isn't just attracting clients—but revealing how you truly communicate?

In this episode of Designed to Be Heard, Cytel Schults explores how your marketing reflects your authentic communication style. Every email you write, every post you share, and every conversation you have with your audience reveals something deeper about the way you express yourself and connect with others.

When you try to communicate the way someone else does, your message can feel forced and disconnected. But when you embrace your natural voice and communicate in a way that aligns with who you are, your marketing becomes more genuine, impactful, and effortless.

If you've ever struggled to find the right words or wondered why your messaging doesn't feel like "you," this episode will help you understand what your marketing is revealing—and how to use that awareness to build stronger connections with your ideal clients.

In this episode, you'll discover:

• How your marketing reflects your natural communication style.

• Why authentic communication builds deeper trust with your audience.

• The signs that you're communicating from alignment instead of imitation.

• Practical ways to strengthen your messaging by embracing your unique voice.

✨ Listen now and discover what your marketing is saying about the way you communicate—and learn how to use your authentic voice to create meaningful connections that naturally attract the right clients.

👉 Book your Marketing Session:⁠⁠Booking Link⁠⁠

📱 Instagram:@designedtobeheard

🎙️ For Podcast Swaps:⁠⁠Podcast Swap Link⁠⁠

You don't hate marketing, you hate feeling disconnected from yourself while doing it.

A 90-minute live session where you'll discover how you're naturally designed to communicate.

👉 Book a Call:⁠⁠Booking Link⁠

Episode 6: The Sound Behind Authentic Marketing

What gives authentic marketing its true voice?

In this episode of Designed to Be Heard, Cytel Schults explores the deeper meaning behind authentic marketing and why it's about so much more than having the right words or the perfect strategy. Authentic marketing begins with understanding your unique voice, honoring your values, and communicating from a place of genuine alignment rather than trying to fit someone else's formula.

In this conversation, you'll discover that the "sound" behind authentic marketing is the energy, intention, and truth that people feel when you show up as yourself. Cytel shares why so many entrepreneurs struggle to connect with their audience—not because they lack expertise, but because they've become disconnected from their own authentic expression. Most importantly, she encourages you to trust your voice and embrace the way you're uniquely designed to communicate.

If you've ever questioned whether your message is enough or found yourself trying to sound like everyone else, this episode will help you reconnect with your authentic voice and build a marketing approach that feels natural, meaningful, and sustainable.

• What the "sound" behind authentic marketing really means.

• Why authenticity creates deeper trust than polished messaging.

• How your energy and intention shape the way your audience experiences your content.

• Why trying to sound like others weakens your message.

• Practical ways to communicate with greater clarity, confidence, and authenticity.

Whether you're building a business, growing your audience, or learning to trust your voice, this episode will inspire you to stop chasing the perfect message and start sharing the one that is authentically yours—because the right people aren't just listening for information; they're listening for your sound.

👉 Book your Marketing Session:⁠Booking Link⁠

📱 Instagram:@designedtobeheard

🎙️ For Podcast Swaps:⁠Podcast Swap Link⁠

You don't hate marketing, you hate feeling disconnected from yourself while doing it.

A 90-minute live session where you'll discover how you're naturally designed to communicate.

👉 Book a Call:⁠Booking Link⁠

Episode 5: The Price We Pay for Playing Small

What is playing small really costing you?

In this episode of Designed to Be Heard, Cytel Schults explores the hidden cost of shrinking yourself, staying invisible, and holding back the voice you're meant to share. So often, we believe playing it safe protects us from failure or judgment—but in reality, it keeps us disconnected from our purpose, our people, and the impact we're here to make.

In this conversation, you'll discover why playing small isn't humility—it's often fear disguised as safety. Cytel shares how self-doubt, perfectionism, and the desire for approval quietly shape the way we market ourselves, show up in our business, and communicate our message. Most importantly, she invites you to consider what becomes possible when you choose authenticity over hiding.

If you've been waiting until you feel more qualified, more confident, or more "ready," this episode will encourage you to stop letting fear make your decisions and start taking aligned action from where you are.

• The hidden cost of playing small in your business and life.

• Why fear often disguises itself as perfectionism and preparation.

• How shrinking your voice keeps the right people from finding you.

• The importance of choosing authenticity over approval.

• Practical mindset shifts to help you step into greater visibility and confidence.

  
  

Whether you're building a business, sharing your message, or learning to trust yourself more deeply, this episode will inspire you to recognize the price of staying small—and to choose the version of yourself that was always meant to be heard.

👉 Book your Marketing Session:
Booking Link

📱 Instagram:
@designedtobeheard

🎙️ For Podcast Swaps:
Podcast Swap Link

You don't hate marketing, you hate feeling disconnected from yourself while doing it.

A 90-minute live session where you'll discover how you're naturally designed to communicate.

👉 Book a Call:
Booking Link

Episode 4: The Fastest Way to Build Confidence with Morgan Barkus

What if confidence isn't something you have to wait for—but something you can create?

In this episode of Designed to Be Heard, Cytel Schults is joined by Morgan Barkus for a powerful conversation about what confidence really is, why so many people struggle to feel it, and the fastest way to start building it in your own life and business.

Together, they explore how confidence is developed through action rather than perfection, why self-trust matters more than external validation, and how embracing your authentic voice can transform the way you show up in your marketing, relationships, and everyday life.

If you've been waiting until you feel "ready" before taking the next step, this conversation will encourage you to start where you are and trust that confidence grows with every aligned action you take.

In this episode, you'll discover:

• Why confidence is built through action, not certainty.
• The connection between self-trust and authentic visibility.
• How perfectionism keeps you stuck and what to do instead.
• Practical ways to strengthen your confidence every day.
• Why being yourself is your greatest advantage in business and marketing.

Whether you're building a business, sharing your message, or simply learning to trust yourself more deeply, this episode will inspire you to stop waiting for confidence and start creating it.

Connect with Morgan Barkus

[email protected]

Good News! a freebie from Morgan!

https://www.morganbarkus.com/confidence-club

Connect with Cytel

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For Podcast Swaps

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Say The Thing Session

You don't hate marketing, you hate feeling disconnected from yourself while doing it.

A 90-minute live session, you'll discover how you're naturally designed to communicate

Click Here to Book a Call

Episode 3: Why Being Faithful to Yourself Makes Marketing Easier

What if the reason marketing feels so exhausting isn't because you're doing it wrong—but because you're trying to sound like someone you're not?

In this episode of You Were Designed to Be Heard, Cytel Schults explores how staying faithful to who you are can completely transform the way you market your business. When your messaging is rooted in authenticity instead of comparison, marketing becomes less about convincing people and more about connecting with the people you're truly meant to serve.

If you've ever felt pressure to follow trends, copy successful entrepreneurs, or fit into a marketing formula that doesn't feel right, this conversation will remind you that your greatest advantage is your unique voice.

You'll discover:

• Why authenticity creates stronger connections than perfection.

• How trying to sound like everyone else leads to burnout and inconsistent messaging.

• The relationship between self-trust and confident marketing.

• Practical ways to align your message with your values and natural communication style.

• Why the right audience is attracted to honesty, not performance.

  
  

When you stop chasing someone else's strategy and start honoring your own voice, marketing becomes more natural, more enjoyable, and far more effective.

If you're ready to build a business that sounds like you and attracts clients who genuinely resonate with your message, this episode is for you.

Ready to discover your authentic sound?

Book your Authentic Sound Roadmap Call and learn how your natural communication style can help you grow your business with more clarity, confidence, and impact.

Don't forget to subscribe, leave a review, and share this episode with another entrepreneur who's ready to make marketing feel easier by simply being themselves.

Connect with Cytel

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Connect with Cytel:

Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@⁠⁠⁠⁠designedtobeheard⁠⁠

Confession: AI Made My Marketing Worse

AI promised to make marketing easier—but what if it's actually making your message sound like everyone else's?

In this episode of You Were Designed to Be Heard, Cytel Schults shares an honest confession about relying on AI in marketing and the unexpected ways it can disconnect you from your authentic voice. While AI is an incredible tool, it's not a replacement for your lived experience, intuition, or the unique perspective that makes your business memorable.

You'll discover why so many entrepreneurs end up with polished content that lacks personality, how to use AI without losing yourself in the process, and practical ways to ensure your marketing still sounds like you.

Because the most powerful content isn't the most perfectly generated—it's the content that reflects your authentic voice and creates genuine connection.

If you're ready to use AI as a tool instead of a substitute for your unique message, this episode is for you

You were designed to be heard. Now it's time the world hears you.

Connect with Cytel

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For Podcast swap

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Connect with Cytel:

Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@⁠⁠designedtobeheard⁠Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠⁠⁠⁠

You Were Designed to Be Heard is the podcast for coaches, entrepreneurs, and purpose-driven business owners who are ready to stop sounding like everyone else and start building a brand that's authentically theirs.

Hosted by Cytel Schults, each episode explores the powerful connection between astrology, authentic communication, and intentional marketing. Through honest conversations, practical strategies, and inspiring stories, you'll discover how to align your messaging with who you truly are—so your content feels natural, your audience feels connected, and your business grows with greater ease.

Because the most impactful marketing doesn't come from following someone else's formula. It comes from embracing the unique voice you were always meant to share.

If you're ready to build a business that sounds like you, attracts the right people, and creates lasting impact, you're in the right place.

You were designed to be heard. Now it's time the world hears you.

Connect with Cytel

👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Marketing Session

For Podcast swap

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Connect with Cytel:

Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@designedtobeheardWebsite:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠⁠⁠

🎙 Episode 32: The Hidden Cost of Changing Your Message

Featuring Special Guest: April Hiatt

What if the reason your audience isn't connecting, engaging, or buying isn't because your message isn't good enough—but because it keeps changing?

In today's episode, we're joined by special guest April Hiatt to explore the hidden costs that come with constantly shifting your message, brand positioning, and marketing approach. Many entrepreneurs find themselves chasing trends, tweaking their offers, or rewriting their messaging in hopes of finding the "perfect" formula. But what often goes unnoticed is the confusion, inconsistency, and loss of trust that frequent message changes can create.

Together, we unpack why consistency is one of the most powerful assets in building a recognizable brand and how repeatedly changing your message can impact audience growth, client attraction, and long-term business momentum.

In this conversation, you'll discover:

✨ Why consistency builds credibility and trust with your audience

✨ The hidden consequences of constantly changing your messaging

✨ How to know when a message needs refining versus a complete overhaul

✨ The difference between evolving your brand and creating confusion

✨ Practical strategies for staying aligned with your core message while growing your business

Whether you're in the middle of a rebrand, refining your marketing, or questioning your current messaging strategy, this episode offers valuable insights to help you communicate with greater confidence and clarity.

Tune in and discover how staying rooted in your authentic message can create stronger connections, deeper trust, and more sustainable business growth.

🎧 Listen now and learn how to make your message memorable—not constantly changing.

Connect with April Hiatt:

[email protected]

FB: https://www.facebook.com/april.d.hiattLI: https://www.linkedin.com/in/april-hiatt/FB Group: https://www.facebook.com/groups/wisewomenmastermind

Guest Speaker Credit:

April Hiatt is a business and messaging expert who helps entrepreneurs create clarity, consistency, and connection in their marketing so they can attract the right audience and grow their business with confidence.

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🔗Let's jump into your Divine Sound:

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Connect with Cytel:

Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠⁠⁠

🎙 Episode 31: The Butterfly Lesson: How Your Energy Impacts Your Marketing Results

What if transformation wasn’t meant to happen all at once… but through seasons of becoming?

In this episode, we explore the deeper meaning behind the butterfly—not just as a symbol of change, but as a reflection of the entrepreneurial journey, personal evolution, and energetic growth we all experience. Because just like the butterfly, you were never meant to stay in one version of yourself forever.

We dive into the uncomfortable but necessary stages of transformation—the moments where things feel uncertain, hidden, or slow. The truth is, growth often happens in silence before it becomes visible. And many entrepreneurs mistake these in-between seasons as failure, when in reality, they are preparing for expansion.

This episode is a reminder that your evolution is not behind schedule. Every challenge, identity shift, and period of stillness may be guiding you closer to the version of yourself and your business that is fully aligned with your purpose.

You’ll learn how embracing your own transformational process can help you release pressure, trust your timing, and lead from a place of authenticity rather than survival. Because when you stop forcing growth and start honoring your natural unfolding, everything begins to move differently.
Inside this episode, we discuss:

✨ The symbolism of the butterfly in personal and business transformation
✨ Why growth often feels uncomfortable before it feels freeing
✨ Trusting the unseen stages of your evolution
✨ Releasing old identities, strategies, and expectations
✨ How transformation creates clarity, confidence, and alignment
✨ Allowing your business and voice to evolve naturally
This conversation is an invitation to honor the season you are currently in—even if it feels uncertain. Because butterflies don’t become who they are overnight. Transformation takes trust, patience, and the willingness to let go of who you were in order to become who you’re meant to be.

🎧 Tune in to discover how embracing your own transformation can help you build a business, voice, and life that feels lighter, more aligned, and fully authentic.

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🔗Let's jump into your Divine Sound:

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Connect with Cytel:

Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠⁠

🎙 Episode 30: The Business Model That Matches Your Design

What if the reason your business feels heavy, inconsistent, or draining isn’t because you’re failing… but because you’ve been building a business model that was never designed for you in the first place?

In this episode, Cytel is joined by special guest speaker Marissa Liesenfelt for a powerful conversation about the connection between your unique energetic design and the way you structure, grow, and sustain your business. Together, they explore why success doesn’t come from copying someone else’s strategy—it comes from creating a business that actually supports your natural rhythm, strengths, and capacity.

Marissa shares her insight and experience around alignment, sustainability, and building a business that feels authentic rather than exhausting. This conversation uncovers how entrepreneurs often force themselves into business models that look successful on the outside but quietly create burnout, resistance, and disconnection behind the scenes. Whether it’s high-volume launches, constant content creation, or offers that no longer feel aligned, this episode will help you understand why alignment matters more than imitation.

You’ll learn how your natal chart and energetic blueprint can reveal the environments, strategies, and business structures that allow you to thrive—not just survive. When your business model matches your design, clarity increases, decision-making becomes easier, and your marketing starts to feel more natural and magnetic.

Inside this episode, we discuss:
✨ Why one-size-fits-all business strategies often fail
✨ The hidden cost of building against your natural energy
✨ How your natal chart can guide business decisions
✨ Recognizing the signs of an unaligned business model
✨ Creating offers, schedules, and strategies that support your design
✨ The difference between sustainable success and forced success

This conversation is an invitation to stop measuring your business against someone else’s path and start building in a way that honors who you actually are. Because the most sustainable business model isn’t the trendiest one—it’s the one that allows you to fully embody your purpose, energy, and voice.

A special thank you to Marissa Liesenfelt for joining this episode and sharing her wisdom, perspective, and experience throughout the conversation.

Connect with Marissa Liesenfelt

www.marissaliesen.comwww.linkedin.comwww.instagram.com

🎧 Tune in to discover how aligning your business model with your energetic design can transform the way you work, lead, and grow.

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🔗Let's jump into your Divine Sound:

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Connect with Cytel:

Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠