In August 2021, a Fortune Magazine article featured the headline: “Why the best leaders build teams that disagree.” It discussed the concept of cognitive diversity, the intentional inclusion of people with different ways of thinking, different viewpoints, and different skill sets. In this episode, Chris Soria and Kristy Cerullo explore how and when AEC marketers can harness the principles of cognitive diversity to design teams that achieve greater productivity, boundless creativity and, most importantly, happiness.

Host: Kristy Cerullo, Marketing Manager, First Environment

Featured Speaker: Christopher Soria, Vice President, Marketing Strategist–Health, CannonDesign

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