The Marketing Department

After three seasons and many more years of work, we are going on a hiatus. But never fear, we're sending the podcast off with some of our lessons learned and most fond memories.

Thanks to our dedicated team and our awesome listeners!

Speakers:

#smpsny #smps #themarketingdepartmentpodcast #AEC #professionalservices #marketing

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If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site:

smpsny.org

podcasters.spotify.com/pod/show/the-marketing-department

One of our own has moved on to a new industry, similar but very different. Still in the professional services realm and still deep in proposals, this episode's speaker walks us through what she has noticed as an outsider looking in on the A/E/C industry.

Speakers:

#smpsny #smps #themarketingdepartmentpodcast #AEC #professionalservices #marketing

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If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site:

smpsny.org

podcasters.spotify.com/pod/show/the-marketing-department

🌎 "We are one world, we are one people" 🌎

Tune in to a special Earth Day-themed episode of the Marketing Department! In Season 3, Episode 5 titled “Selling Sustainability” Cristiana Formica (Berkowsky and Associates, Inc. ) speaks with two sustainability consultants - Antoinette Quagliata, ENV SP, LEED AP (Dewberry) and Kyle Goehring (Turner & Townsend) on how they assist clients in taking a holistic approach to their sustainability goals and gain insights into how marketers can contribute to crafting impactful ESG messaging in proposals.

#smpsny #smps #themarketingdepartmentpodcast #sustainability #carbonfootprint #sellingsustainability #earthdayepisode #operationalcarbon #embodiedcarbon #ESG

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Dewberry is a nationwide firm of planning, design, and construction professionals. We create responsible and innovative solutions for those who own, operate, and maintain natural and built environments. We value lasting relationships, achieving our clients’ visions, and celebrating in their success.

Turner & Townsend is a global professional services company with over 10,000 people in 48 countries. Collaborating with our clients across real estate, infrastructure and natural resources sectors, we specialise in major programmes, programme management, cost and commercial management, net zero and digital solutions.

Berkowsky and Associates, Inc. is a full-service, WBENC-Certified Women's Business Enterprise with services ranging from architectural and engineering design through physical construction. Offered on an individual basis or jointly as a turnkey approach, we provide owners with options allowing them to procure only those services they desire.

If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site:

⁠⁠⁠⁠⁠https://smpsny.org/⁠

⁠https://podcasters.spotify.com/pod/show/the-marketing-department

"Internships are designed to educate you on technical skills, and industry skills as well as develop you as a professional, which can’t be done without trial and error.”

#smpsny #smps #themarketingdepartmentpodcast #AEC #values #career #internship #intern

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If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site:

⁠⁠⁠⁠https://smpsny.org/

https://podcasters.spotify.com/pod/show/the-marketing-department

“If you plan your communications well a crisis doesn’t have to be an explosion”

In Season 3, Episode 3 of the Marketing Department, Cristiana Formica and David Brummer speak with three industry professionals - Sara Silvestri, Ashley Goode, and Michael Iannaco about how companies adapt their strategies to fit the global landscape while staying true to their core mission and values.

#smpsny #smps #themarketingdepartmentpodcast #adapting #crisismangement #AEC #globallandscape #coremission #values

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If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site:

⁠⁠⁠https://smpsny.org/⁠⁠⁠ ⁠⁠https://podcasters.spotify.com/pod/show/the-marketing-department

In Season 3, Episode 2 of the Marketing Department, Cristiana Formica, winner of the 2021 Rising Star Award, interviews our 2023 PAA winners: Ivoire Lloyd, CF APMP (Marketer of the Year), Natalie M. (Rising Star), and Jason Vesuvio (Vanguard of the Year).

During this inspiring discussion, they share their experiences of winning the award, how it has impacted their lives, and their plans for the future.

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If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site:

⁠⁠https://smpsny.org/⁠⁠ ⁠https://podcasters.spotify.com/pod/show/the-marketing-department

In this season's premiere episode, titled “What I wish I knew before starting my career,” Ivoire Lloyd, CF APMP, and Uniqueka Walcott, CPSM cover how to set boundaries, advocate for yourself,

Speakers:

Ivoire Lloyd, CF APMP, Director/Business Development, EXP

Uniqueka Walcott, CPSM, Proposal Manager/Writer, AECOM

If you loved this episode and our podcast, please subscribe, and

To find out more, check out our SMPS NY Chapter site:

⁠https://smpsny.org/⁠ https://podcasters.spotify.com/pod/show/the-marketing-department

Palms sweaty, knees weak, arms are heavy—no, it’s not a rap song this time, it’s a difficult conversation at work. Whether it’s about an RFP that went wrong, or a rogue PR member not getting approval to be on a podcast, you need to be prepared for all outcomes.
In this episode, we will help you turn a punishing face-off into a productive encounter through energy awareness and other communication tools.

Speakers:

Kristy Cerullo, Marketing Director, First Environment and Founder, Dark Moon Energy Work

Ali Panditrao, Regional Marketing Manager, Ware Malcomb

If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site:

⁠https://smpsny.org/⁠ https://podcasters.spotify.com/pod/show/the-marketing-department

Trusting relationships, networking new business, building stories, and following up—Public Relations is the twin pillar to Marketing in AEC. In Did PR approve this?, top PR professionals from LA, New York, and Toronto discuss their careers, what their journeys have been, and best practices for navigating the market today. 

Moderator:

⁠David Brummer, Marketing Coordinator, Gensler

Featured Speakers: ⁠

Nathan Reyna, Media Relations and Content Specialist, Avison Young & SMPS NY President

Sean Boswell, Public Relations Associate, Ware Malcomb

Tamarisk Saunders-Davies, MCIM, PR Director & Senior Associate, Gensler

If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site:

⁠https://smpsny.org/⁠

In August 2021, a Fortune Magazine article featured the headline: “Why the best leaders build teams that disagree.” It discussed the concept of cognitive diversity, the intentional inclusion of people with different ways of thinking, different viewpoints, and different skill sets. In this episode, Chris Soria and Kristy Cerullo explore how and when AEC marketers can harness the principles of cognitive diversity to design teams that achieve greater productivity, boundless creativity and, most importantly, happiness.

Host: Kristy Cerullo, Marketing Manager, First Environment

Featured Speaker: Christopher Soria, Vice President, Marketing Strategist–Health, CannonDesign

If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site:

https://smpsny.org/

https://anchor.fm/the-marketing-department