As multi-talented go-getters known for great design, project management, and punctuality, marketing folks are usually top of the list when someone needs something—anything—done. Talk with us as we discuss what is and isn’t marketing, from both management and execution-level perspectives.

What isn’t marketing? Why should you push back? How do you push back? We’ll hit all the major questions as well as some helpful tips and tricks for navigating the nuances of controlling marketing scope creep.

If you loved this episode and our podcast, please subscribe and follow SMPS NY on Instagram, LinkedIn, and Facebook! You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site!

https://smpsny.org/

https://anchor.fm/the-marketing-department

In this episode of The Marketing Department, Ali Panditrao and Kristy Cerullo share the story behind the origin of The Marketing Department, from initial concept to the themes that will permeate throughout each episode.

If you loved this episode and our podcast, please subscribe and follow SMPS NY on Instagram, LinkedIn, and Facebook! You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at [email protected].

To find out more, check out our SMPS NY Chapter site!

https://smpsny.org/

https://anchor.fm/the-marketing-department

The Society for Marketing Professional Services (SMPS) community focuses on providing business intelligence, research, and opportunities for networking, allowing our members to be a step above the rest. Through programming, activities, and knowledge sharing, we have set the bar for exceptional in our field. As we look for means to elevate our game even more, we want to create originative and powerful new ways to deliver on our vision: Business Transformed Through Marketing Leadership.

Through this bi-monthly podcast, we will share stories from the architecture, engineering, and construction industry—as told through the perspectives of marketing and business development professionals from all levels and career paths who are just like you and me.

Make sure to subscribe to be the first to know when new episodes are released!