Designer Diaries

If you've seen the hot takes online about 'designers becoming educators because it's too hard being a designer these days' - I'm here to say absolutely not! If you see a designer moving into educating (eg. with online courses), this is simply ONE of the different business model options for designers at a certain level, and I want to explain these in this episode :)

Want to future-proof your business to have the flexibility in your designer business model? Building a personal brand and an audience online does this for you!

This is what we do inside In Demand Designer® and this week (until 3.7.25) I have an offer where you can get:

- A personalised content & website audit from me

- My BONUS 'Referrals on Repeat' Client Experience module

- A 6 month extended payment plan

+ the option to upgrade to a VIP Pass for 6 weeks of 1:1 support

Offer expiring soon! Learn more and join here: https://www.byrosanna.co.uk/in-demand-designer

Having the flexibility of working for yourself and working from home is great for so many reasons, but with all the distractions (and an overwhelming amount of 'free will' without having a boss!), it can be hard to stay motivated and productive sometimes.

Over the past 10 years, I've learned several things that have really helped me to intrinsically motivate myself and keep clear boundaries between my work and life, so I wanted to share that in this episode.

Want to create your 'digital business brain' with an organised Trello system? Check out my 'Organise Your Business with Trello' online course!

Get all the templates & customisation/automation tutorials you need to set up your business hub on Trello in just 2 hours: https://www.byrosanna.co.uk/organise-your-business

If you want to future-proof your website design business, building a personal brand is a non-negotiable - and in this podcast episode I'm explaining why!

Read this as a blog post: https://www.byrosanna.co.uk/blog/website-designers-personal-brand

Watch my FREE masterclass 'Get More Design Clients in 2025 (+ 3 ways to revive your marketing)': https://www.byrosanna.co.uk/content-masterclass

Join my In Demand Designer® program to create your personal brand messaging and streamlined content workflows to convert more dream clients with ease: https://indemanddesigner.co.uk/

Nervous to raise your web design prices and unsure how to attract higher paying clients? Over 10 years as a designer I've increased my prices by over 6x, and learned some hard lessons along the way about the mindset and practical things needed to do this with CONFIDENCE.

Join In Demand Designer® to build a memorable personal brand online with content marketing that attracts, nurtures & CONVERTS dream clients!

https://www.byrosanna.co.uk/in-demand-designer

Over 10 years as a website designer, here are the 3 things I believe you need to become in demand in your business.

PLUS learn about my newly relaunched program - In Demand Designer®!

For web/brand designers to build an audience online with content marketing that attracts, nurtures and converts dream clients 🌟

Learn more and join here (save £100 and get an extended 6 month payment plan if you join before 1st May!): https://www.byrosanna.co.uk/in-demand-designer

(Watch this on YouTube instead for the visuals! https://youtu.be/2hH_eKUXJes)

Blogging for website designers: is this still a good strategy for marketing your web design business?If you’re a website designer or creative business owner, you might have heard mixed things about blogging, so in this episode I'm sharing some common misconceptions, and reasons why you still might want to consider this content marketing strategy!

• In Demand Designer® : The program for web designers to build an audience and convert clients with content marketing: https://www.byrosanna.co.uk/in-demand-designer

Burnout is extremely common for business owners, especially I think if you're a solo web designer working from home, wearing all the hats yourself!

In this episode I share my own story and the impactful things that helped me come back from the brink of burnout, and take care of my brain in my business.

Links Mentioned:

• The Organised Designer's Hub (Trello course): https://www.byrosanna.co.uk/organised-designers-hub

----

About byRosanna:

Anna (aka Rosanna) is a Squarespace designer, online educator and content creator based in Cornwall, UK. Spending the past 10 years designing websites for clients, she now also teaches other designers how to build their businesses through her courses, programs and resources.

Discover More:

• Courses for web designers: ⁠⁠⁠⁠⁠https://www.byrosanna.co.uk/courses⁠⁠⁠⁠⁠
• Join my Designer Diaries email list: https://www.byrosanna.co.uk/newsletter
• Watch the podcast & more content on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCvNR-4H402PF-ViHIrEf_wA

• Catch me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/by.rosanna/⁠⁠

I'm sharing the tools, softwares and apps I use on a daily and weekly basis in my website design business. After 10+ years in my business I've tried so many different tools but this is my 'lean', simple version of my tech stack now.

Links mentioned:

Please note that some of the links below are affiliate links, but I wouldn't recommend tools that I don't genuinely use and love myself!

-----

About byRosanna:

Anna (aka Rosanna) is a Squarespace designer, online educator and content creator based in Cornwall, UK. Spending the past 10 years designing websites for clients, she now also teaches other designers how to build their businesses through her courses, programs and resources.

Discover More:

Imposter syndrome is something that strikes ALL business owners, no matter what stage you're at. It's inevitable, and totally normal!

But here are some of the tools & things that help me push through it in my web design business.

Links mentioned:

-----

About byRosanna:

Anna (aka Rosanna) is a Squarespace designer, online educator and content creator based in Cornwall, UK. Spending the past 10 years designing websites for clients, she now also teaches other designers how to build their businesses through her courses, programs and resources.

Discover More:

I'm sharing the strategies that will help you to stand out in a busy website design industry and become the 'go to' in your niche.

If there’s anything this business has taught me, it’s that your actual design skills and experience are only a small part of what makes a successful web design business. It’s only one part of the reason why a client will hire you, not the whole story!

Links Mentioned:

-----

About byRosanna:

Anna (aka Rosanna) is a Squarespace designer, online educator and content creator based in Cornwall, UK. Spending the past 10 years designing websites for clients, she now also teaches other designers how to build their businesses through her courses, programs and resources.

Discover More: