DesignHer follows the journey of a black female fashion designer named Jelamina who shares her dreams of making a name for herself in the industry. Despite her immense talent and creativity, she faced numerous challenges, including sexism and favoritism. Despite these obstacles, she shares how she perseveres and refuses to give up on her dreams. She shares how she finds support from other black women in the industry who have faced similar challenges and works tirelessly to showcase her unique designs and vision. Through hard work and determination, Jelamina broke through the barriers and had now become a successful and respected fashion designer with a well known brand, Normal Culture. She continues to inspire other women of color to follow in her footsteps.