In this episode of the Builders Podcast, we dive into the topic of category design with Latané Conant, Chief Market Officer at 6Sense.Not to be confused with category creation, designing a category is a much more actionable tactic that marketers can take advantage of. Instead of taking on the enormous task of creating a category, embrace and shape the category you've already been put into.We talk to Latané about:

• The difference between category creation and category design
• 6Sense's journey from the early days to the leader it is today
• How marketers can keep focus through the twists and turns of a changing category

If you've been tasked with taking on the big challenges of growing into a market leader, you won't want to miss this one.