• The difference between category creation and category design
• 6Sense's journey from the early days to the leader it is today
• How marketers can keep focus through the twists and turns of a changing category

In this first episode of the Builders Podcast, we dive into the topic of email newsletters with a marketer who has truly walked the walk in the building them — Amanda Natividad, VP of Marketing at Sparktoro.

While newsletters have seen a major resurgence in recent years, the landscape is noisier than ever and it can be intimidating to know how to start, or where to go.

In this episode, we talk to Amanda about how she has built incredible newsletters, both personal and company, covering everything from:

• Where to start in setting your goals and strategy

• The differences between personal and company newsletters

• Defining the intentions of your newsletter

• How to set KPIs, metrics, and milestones

If you’re looking to build or improve your own newsletter, you’re going to love this episode.