Your about page isn’t really about you, it’s about your dream client. People are going to check you out before they decide to invest time or money into your business. They want to know what you can do for them right now. If you have an online business, whether you’re supporting it through a blog or not, your need a solid About Page that’s easy to find and targeted to your ideal client.

Topics Discussed:

• Designing an about page that focuses on your dream clients
• The basic layout of a successful about page
• Examples of fun about pages you can use for inspiration

Resources Discussed:

• Episode 28 | Writing an About Page that Connects with Maria Carras
• Jenna Kutcher
• Lemon and the Sea
• Buzzing Creatives
• The Honeymoon Concierge
• Being Boss

Action Steps:

1. Make sure your about page includes at least one image of you
2. Update your copy to focus on the benefits clients get from working with you
3. Add 1-2 testimonials from dream clients

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea