In this fourth episode of Paws for Effect, we hear from Robin Ridley, the designer and wordsmith behind Parfait Studio, which provides layered creativity for vegan and eco-friendly clients.

Robin is talented and down-to-earth, wise and kind, and just an all-around fantastic person—and an expert on branding, messaging, and all things creative.

Together, we discuss:

• Narrowing your client pool to better reflect your interests and values.

• Why laziness does not exist.

• Apostrophe pet peeves!

• The creative process—with and without limitations.
• Sharp vs. softer messaging in animal advocacy.

• Why we should all go into the woods. 😉

• Much more!

Connect with Robin at Parfait Studio:

• Website: parfaitstudio.com

• Instagram: @‌parfaitstudio

• Facebook Page: Parfait Studio

Follow Why Go Veg too:

• Website: whygoveg.com

• Instagram: @‌whygoveg

• Facebook Page: Why Go Veg

Connect with On The Nose, LLC for podcast updates as well as communications strategy, writing, speaking, and publishing:

• Website: onthenosecomms.com

• Instagram: onthenosecomms

• Facebook: onthenosecomms

• Twitter: onthenosecomms

Thank you for listening to Paws for Effect, the podcast where we don't just talk about animals — we talk about talking about animals. Let us know what you think by leaving a review!