In this fourth episode of Paws for Effect, we hear from Robin Ridley, the designer and wordsmith behind Parfait Studio, which provides layered creativity for vegan and eco-friendly clients.

Robin is talented and down-to-earth, wise and kind, and just an all-around fantastic person—and an expert on branding, messaging, and all things creative.

Together, we discuss:

• Narrowing your client pool to better reflect your interests and values.

• Why laziness does not exist.

• Apostrophe pet peeves!

• The creative process—with and without limitations.
• Sharp vs. softer messaging in animal advocacy.

• Why we should all go into the woods. 😉

• Much more!

Connect with Robin at Parfait Studio:

• Website: parfaitstudio.com

• Instagram: @‌parfaitstudio

• Facebook Page: Parfait Studio

Follow Why Go Veg too:

• Website: whygoveg.com

• Instagram: @‌whygoveg

• Facebook Page: Why Go Veg

Connect with On The Nose, LLC for podcast updates as well as communications strategy, writing, speaking, and publishing:

• Website: onthenosecomms.com

• Instagram: onthenosecomms

• Facebook: onthenosecomms

• Twitter: onthenosecomms

Thank you for listening to Paws for Effect, the podcast where we don't just talk about animals — we talk about talking about animals. Let us know what you think by leaving a review!

In this third episode of Paws for Effect, we hear from Karen Lena Izzo, author of the book Downward Sizing Dog: A Reformed Big Dog Snob Defends the Small Dog Life.

Karen is so kind and thoughtful and fun, and she helps us consider these important dog-related questions:

• Where do stereotypes about small dogs come from?

• How is a dog different from a couch?

• How do our dogs help to shape our identities (and egos)?

• Should we feel dog-mom guilt?

Connect with Karen Lena Izzo:

• Buy the book!

• Website: smalldogrules.com

• Instagram: @‌downward.sizing.dog

• Facebook Page: Downward Sizing Dog

Connect with On The Nose, LLC for podcast updates as well as communications strategy, writing, speaking, and publishing:

• https://www.onthenosecomms.com/

• Instagram: onthenosecomms

• Facebook: onthenosecomms

• Twitter: onthenosecomms

Thank you for listening to Paws for Effect, the podcast where we don't just talk about animals — we talk about talking about animals. Let us know what you think by leaving a review!

In this second episode of Paws for Effect, we hear from Andy Tabar, the owner of Compassion Co, a vegan apparel brand that's also organic, USA made, and sweatshop free. Andy founded the company back in 2011 and travels around to vegfests and other events in a live-in van.

Andy has put a lot of work and thought into his work, and he's here to talk with us about:

• what the heck a vegan t-shirt is (shirts can be vegan? what?)
• ADHD and how it affects business ownership
• ways a shirt can start a conversation—and whether or not we want it to
• slimy sales tactics and what customers should look for in their apparel
• NOOCH and more!

Connect with Compassion Co:

• Website: compassionco.com
• Instagram: compassionco
• Facebook: compassionco
• Andy's former podcast, The Bearded Vegans

Connect with On The Nose, LLC for podcast updates as well as communications strategy, writing, speaking, and publishing:

• https://www.onthenosecomms.com/
• Instagram: onthenosecomms
• Facebook: onthenosecomms
• Twitter: onthenosecomms

Thank you for listening to Paws for Effect, the podcast where we don't just talk about animals — we talk about talking about animals. Let us know what you think by leaving a review!

In this inaugural episode of Paws for Effect, we hear from Renee Rhoades, the mastermind canine behaviorist behind R+ Dogs. Renee has been featured on PetMD, MSN, Newsweek, Dogster, Rover, and others. She also hosts her own podcast called DogLogical.

Through her myriad certifications, impressive training, and work with dogs and people all over the world, Renee is perfectly positioned to tell us:

• the role of language when talking about dogs and their… paw-rents?
• what a smile from your dog might mean (and might not)
• what the heck "consent" has to do with dogs
• the differences between canine behaviorists and dog trainers
• why #MentalHealthMattersForDogsToo
• and more!

Connect with Renee and R+ Dogs:

• Website: www.rplusdogs.com
• Instagram: r.plus.dogs
• Facebook: rplusdogsbehaviour
• Podcast: DogLogical

Connect with On The Nose, LLC for podcast updates as well as communications strategy, writing, speaking, and publishing:

• https://www.onthenosecomms.com/
• Instagram: onthenosecomms
• Facebook: onthenosecomms
• Twitter: onthenosecomms

Thank you for listening to Paws for Effect, the podcast where we don't just talk about animals — we talk about talking about animals. Let us know what you think by leaving a review!

Introducing Paws for Effect, the podcast where we don't just talk about animals — we talk about talking about animals. Coming to your podcast apps very soon!

Stay in-the-know at:

https://onthenosecomms.com/updates

FB & IG: @onthenosecomms