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Designing Belonging: How Events, Empathy, and Experience Drive Senior Living Success with Haylee Ergenekan, Director of Sales & Marketing at MorningStar
In this heartfelt and insight-rich conversation, Haylee Ergenekan, Director of Sales & Marketing at MorningStar Senior Living, shares how her background in luxury hospitality shaped a new, deeply human approach to senior living marketing.
From calling prospects by name to hosting networking events like boutique dinner parties, Haylee focuses on creating spaces that feel like home — not just selling units. She discusses the power of emotional details, the importance of authentic outreach, and why “belonging” is the real product we should all be selling.
Whether you're in senior living, hospitality, or marketing, this episode will leave you thinking differently about the work you do.
Guest Bio
Haylee Ergenekan is the Director of Sales and Marketing at MorningStar Senior Living in Hillsboro, Oregon. With a background in luxury hospitality, she brings a unique, heart-first approach to senior living—where every detail is a chance to create belonging. From personalized tours to impactful events, Haylee leads with empathy, story, and an unshakable belief in the dignity of aging.
Timestamps:
01:03 – Meet Haylee Ergenekan, Director of Sales & Marketing at MorningStar Senior Living
02:24 – The MorningStar story and its presence across 11 states
03:15 – Haylee’s journey from luxury hospitality to senior living
05:07 – How five-star hospitality shapes her approach to marketing
06:56 – The power of emotional details: names, memories, and connection
09:39 – Balancing numbers with heart: marketing through moments
12:13 – Moving stories: helping seniors say goodbye to home with dignity
14:46 – Events that resonate: making outreach feel like a privilege
17:00 – “Setting the Table for Success” and the art of intentional networking
20:29 – Cultivating a hospitality culture beyond the sales team
23:58 – Leading by example: modeling genuine care for residents and staff
26:31 – The next chapter: authenticity and belonging as the future of senior living marketing
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By Connecting the Dots
5
1212 ratings
In this heartfelt and insight-rich conversation, Haylee Ergenekan, Director of Sales & Marketing at MorningStar Senior Living, shares how her background in luxury hospitality shaped a new, deeply human approach to senior living marketing.
From calling prospects by name to hosting networking events like boutique dinner parties, Haylee focuses on creating spaces that feel like home — not just selling units. She discusses the power of emotional details, the importance of authentic outreach, and why “belonging” is the real product we should all be selling.
Whether you're in senior living, hospitality, or marketing, this episode will leave you thinking differently about the work you do.
Guest Bio
Haylee Ergenekan is the Director of Sales and Marketing at MorningStar Senior Living in Hillsboro, Oregon. With a background in luxury hospitality, she brings a unique, heart-first approach to senior living—where every detail is a chance to create belonging. From personalized tours to impactful events, Haylee leads with empathy, story, and an unshakable belief in the dignity of aging.
Timestamps:
01:03 – Meet Haylee Ergenekan, Director of Sales & Marketing at MorningStar Senior Living
02:24 – The MorningStar story and its presence across 11 states
03:15 – Haylee’s journey from luxury hospitality to senior living
05:07 – How five-star hospitality shapes her approach to marketing
06:56 – The power of emotional details: names, memories, and connection
09:39 – Balancing numbers with heart: marketing through moments
12:13 – Moving stories: helping seniors say goodbye to home with dignity
14:46 – Events that resonate: making outreach feel like a privilege
17:00 – “Setting the Table for Success” and the art of intentional networking
20:29 – Cultivating a hospitality culture beyond the sales team
23:58 – Leading by example: modeling genuine care for residents and staff
26:31 – The next chapter: authenticity and belonging as the future of senior living marketing
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