When you relish design’s convenience in your life, do you ever stop to question the meaning of design? When a beautifully designed object activates all your five senses, do you ever consider if design has any limits? In this book, Kenya Hara, an outstanding master of contemporary Japanese design, re-evaluates design’s origins and evolution. He explains the aesthetics of Japanese design, including his personal design philosophy. Whether you are a designer, an enthusiast, or just curious, this book is filled with the essential insights of a design master along with examples of Japanese design excellence.