Domino’s is offering customers a $5 coupon to test its redesigned app and website, turning a product rollout into a customer participation campaign.

This DesignRush Brief explores how the brand uses immediate rewards, optional feedback, and a follow-up digital order to build goodwill, improve the user experience, and encourage repeat business.

This DesignRush Brief explores how AI-powered search is changing traditional SEO, why declining organic traffic is not always a negative sign, and what businesses need to do to stay visible across search engines and answer platforms.

Discover why hybrid search, higher-intent traffic, stronger technical foundations, and revenue-focused metrics are becoming essential for modern search strategy.

Discover more marketing insights and top agencies at https://www.designrush.com 

When Senna Bayasgalan became the first Chief Marketing Officer in b1BANK’s history, she did not begin with a campaign. She spent her first months speaking with bankers, clients, leaders, and local communities across Louisiana and Texas. 

In this episode of the DesignRush Podcast, host Kia Johnson speaks with Senna, who explains how CMOs can build a brand from customer trust, employee knowledge, and real business experiences. She also reveals how b1BANK introduced Ignite Ambition inside the company and used Drew Brees to bring attention to its Hall of Ambition campaign while keeping client stories at the center. 

What you’ll learn in this episode: 

• What every new CMO should do before launching a campaign  

• How employee and customer interviews reveal a stronger brand story  

• Why the best brands build on what already exists instead of starting over  

• How to get employees to believe in a campaign before taking it public  

• Why customer stories create more lasting impact than celebrity endorsements  

• How to build a brand customers trust and employees can stand behind 

Senna’s central lesson is simple: your company may already have the story it needs. Your job is to listen closely, find it, and help the whole business tell it.  

Related DesignRush resources: 

Learn how to build a stronger brand identity: 
https://www.designrush.com/agency/logo-branding/trends/what-is-brand-identity 

Explore top brand strategy agencies: 
https://www.designrush.com/agency/logo-branding/brand-strategy 

#BrandStrategy #MarketingStrategy #BusinessGrowth #BrandMarketing #DesignRushPodcast 

Companies keep publishing articles while the pages closest to revenue remain outdated. Andy Crestodina explains why improving sales pages, calls to action, proof, and objection handling can generate demand faster than producing content.

Discover how to accelerate your brand’s growth at https://www.designrush.com?utm_source=youtube&utm_medium=social&utm_campaign=2026-q3-episode-146-andy-crestodina

In this episode of the DesignRush Podcast, host Kia Johnson speaks with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios, about B2B marketing, buyer intent, website performance, content authority and AI search.

You will learn:

- Where to start when website traffic is not generating leads

- How brand marketing differs from performance marketing

- Why original research and viewpoints build authority

- How sales-call insights strengthen messaging

- Why AI recommendations matter more than visibility

About Andy Crestodina:

Co-Founder and Chief Marketing Officer of Orbit Media Studios Author of Content Chemistry, now in its seventh edition Adviser to 1,000+ businesses across SEO, analytics, content, AI, and conversion.

Free DesignRush resources:

Learn how conversion rate optimization turns visitors into customers: https://www.designrush.com/agency/digital-marketing/trends/what-is-conversion-rate-optimization

Learn how answer engine optimization improves AI search visibility: https://www.designrush.com/agency/search-engine-optimization/trends/what-is-aeo

Subscribe for insights from leaders shaping marketing and growth.

#DesignRushPodcast #B2BMarketing #ContentMarketing #AISearch

Discover more marketing insights and top agencies at https://www.designrush.com

A B2B fintech company had a 97 percent customer retention rate and was certain its customers were loyal. When Carla Johnson interviewed those customers, every one said the same thing: if a competitor offered the same thing, they would switch in a heartbeat.

Carla Johnson, founder of RE:Think Labs and a 10-time author, explains why strong metrics hide weak loyalty, and how B2B companies can prove they are innovative instead of just claiming it.

What you'll learn in this episode:

- The logo-swap test: if a competitor could put their name on your innovation claim, the claim is worthless

- Why buyers never purchase innovation directly, they purchase outcomes and proof that you change their business

- How Emerson rose from #12 to #4 in innovation perception by aligning leadership and defining innovation as specific, measurable employee behaviors

- Why a 97 percent retention rate can mask customers who feel trapped, not loyal

- The one question every leader should ask: if your company disappeared tomorrow, would customers even care?

- Why an innovation definition should be eight words or fewer, so every employee can remember it

- How trials and larger buying committees moved the burden of proof from the sales pitch to the customer experience

ABOUT CARLA JOHNSON

Carla Johnson is the founder of RE:Think Labs, a global keynote speaker, and the 10-time author of the bestselling book RE:Think Innovation.

She has worked with leaders at Amazon, Intel, 3M, Hilton, Citi, and Clorox.

Her core principle is that innovation is everybody's business, not the job of a specialist few.

RESOURCES

►What B2B marketing actually is in 2026: https://www.designrush.com/agency/digital-marketing/trends/what-is-b2b-marketing

► Market penetration strategy explained: https://www.designrush.com/agency/digital-marketing/trends/market-penetration-strategy

► Find a vetted branding agency: https://www.designrush.com/agency/branding

SUBSCRIBE for weekly conversations with the operators behind B2B growth, agency scaling, and brand strategy.

DesignRush is a human-vetted marketplace that connects brands with verified agencies across web design, digital marketing, and branding.

#InnovationStrategy #B2BMarketing #BrandPositioning

Most B2B teams test subject lines and CTAs, Woodpecker.co CEO Margaret Sikora says that only moves results 5–10%. Targeting and offer changes move them 50–100x.

Margaret Sikora went from Junior Customer Support Specialist in 2017 to CEO of Woodpecker.co in 2024, the cold email platform obsessed with deliverability.

In this episode with host Kia Johnson, she gives the full A-to-Z operating system behind outbound that actually creates qualified pipeline in 2026.

In this episode:

- Why a 3–5% bounce rate is a revenue risk signal, not a marketing metric

- The 30% backup domain rule that keeps campaigns alive when infrastructure burns

- Why testing 5 bold angles beats 3 months of subject-line tweaks

- The exact research loop Woodpecker uses (customer language → AI tagging → campaigns)

- "AI will amplify" - where automation helps and where human judgment must stay

- Why B2B buyers need 10+ touchpoints before they ever buy

📚 FREE DESIGNRUSH RESOURCES:

How to fix email deliverability (authentication, spam filters, list quality): https://www.designrush.com/agency/digital-marketing/trends/how-to-improve-email-deliverability

Best AI lead generation tools for outreach and enrichment: https://www.designrush.com/agency/digital-marketing/trends/ai-lead-generation-tools

🚀 DESIGNRUSH - the human-vetted marketplace ranking 30,000+ agencies:

Find your agency: https://www.designrush.com

Subscribe for weekly conversations with the builders behind successful brands: https://www.youtube.com/@{handle}?sub_confirmation=1

#ColdEmail #B2BSales #LeadGeneration

Discover how to accelerate your brand’s discovery and growth at https://www.designrush.com

In this episode of the DesignRush Podcast, host Kia Johnson sits down with Steve Turner, Founder of Solomon Turner PR. We break down the practical business blueprints used to launch tech brands, establish top-of-mind awareness, and drive direct sales revenue.

You will learn:

- Why building early market trust is the foundation for scaling a company

- How to manage a 5-year growth plan without hitting standard business plateaus

- How to capitalize on major, timely news events for sudden brand exposure

- Why turning media coverage into active sales tools is critical for closing B2B deals

- What CEOs must stop doing with generic press releases to protect their brand authority

Free DesignRush resources to go deeper:

Learn how PR pricing works in 2026 and what brands should consider when planning campaigns for local, national, or long-term visibility: https://www.designrush.com/agency/digital-marketing/trends/pr-cost

Explore AI tools that can help PR teams monitor brand visibility, manage reputation signals, support media outreach, and improve modern communications workflows: https://www.designrush.com/agency/digital-marketing/trends/ai-tools-for-public-relations

Subscribe for weekly strategies from the builders behind successful brands on how to optimize workflows, dominate your niche, and scale your business.

M&M’s did not just place a product inside Love Island USA. It stepped into the villa, borrowed the show’s confessional format, and turned its iconic Spokescandies into part of the drama.

In this episode, we break down how M&M’s Hideaway campaign became a modern marketing masterclass by blending reality TV, fandom behavior, social media, pause ads, watch parties, and on-demand delivery into one connected brand experience.

We explore why the campaign worked, how BBDO Chicago used the emotional language of Love Island without making the brand feel intrusive, and what marketers can learn from a campaign that turned product placement into participatory entertainment.

The bigger lesson: modern brand integrations do not win by interrupting culture. They win by understanding how audiences already watch, react, share, snack, and participate.

Your next buyer may form an opinion about your brand before they ever visit your website. In the age of ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, companies are no longer judged only by what they publish, but by how AI systems interpret, summarize, and recommend them.

In this episode of the DesignRush Podcast, host Kia Johnson sits down with Jordan Brannon, President and Co-Founder of Coalition Technologies, to explore what happens when AI becomes the first stop in the buyer journey and the first filter for brand trust.

Jordan explains why some companies are invisible or misrepresented in AI-generated answers, how unclear brand signals can confuse large language models, and why technical blockers can prevent AI tools from accessing the information brands need them to understand.

He also breaks down the “webless web,” where buyers may compare options, evaluate credibility, and move toward a decision inside AI platforms before clicking through to a company website.

Discover more marketing insights and top agencies at https://www.designrush.com Local search is no longer just a visibility channel. For franchise systems and multi-location brands, weak local SEO, missing content, fragmented data, and disconnected tech stacks can quietly drain revenue before leaders see the problem in performance reports. In this episode of the DesignRush Podcast, host Kia Johnson sits down with Andrew Beckman, Founder of Location3 and Certified Franchise Executive, to explore how brands can connect enterprise strategy with local execution across search, paid media, content, analytics, and AI-driven discovery. Andrew explains why Location3 was built around “location, location, location,” how franchisors and franchisees can better track ROI across local markets, and why many brands are losing demand because competitors are filling their content and keyword gaps. He also breaks down why AI Overviews, ChatGPT, Gemini, Google AI Max, Meta Advantage+, TikTok, Reddit, and machine learning platforms are changing how content, creative, and paid media work together. Free DesignRush resources to go deeper: Find local SEO agencies that can support visibility, rankings, and local customer acquisition: https://www.designrush.com/agency/search-engine-optimization/local-seo Learn why multi-location brands often outgrow traditional agency models: https://news.designrush.com/multi-location-brands-outgrow-agencies Explore AI marketing tools for content, ads, visibility, and campaign workflows: https://www.designrush.com/agency/digital-marketing/trends/ai-marketing-tools You will learn: • Why local SEO is becoming a revenue issue for franchise brands • How AI-driven search is changing local visibility and customer acquisition • Why content gaps make paid media work harder • How franchisors can connect national strategy with local execution • Why fragmented tech stacks create growth problems • What founders and CMOs should fix before scaling a multi-location brand Subscribe for weekly conversations with industry leaders on brand strategy, franchise marketing, local SEO, digital growth, AI, customer acquisition, agency insights, and modern business leadership. #LocalSEO #FranchiseMarketing #MultiLocationMarketing #DigitalMarketing #AISearch #MarketingStrategy #DesignRushPodcast