Constructing Greatness

Desserts With the Right Amount of Salty Humor


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Misty Solomon always worked in sales, with incredible success everywhere she operated. For her, edible arrangements were a way of showing appreciation to her team members. Until one day, she realized those products could be better, and as a hobby, she started producing them in her house. Although Misty never thought her hobby could turn into a business, she opened her first store four years later. 


Joining me today is Misty Solomon; she is the Owner & Head Chocolatier at Devour Desserts. Misty worked as Mentor and Team Leader at Tastefully Simple for over ten years, where she recruited and led a sales team that generated over $10 million in sales. She worked as Regional Sales Director at ViSalus, and Regional Sales Advisor at B-Safe, Inc. Today, Devour Desserts has two different locations, Mantua, NJ, and Aston, PA. 


In this episode, we talked about Misty's journey into the sales industry and how that experience helped her build her successful business. We went through her unique and funny approach in her social media and how she uses humor to leverage her online presence and generate revenue. She kindly shared the story of a customer called Freda and how she turned a negative review into profit. 


Some Questions I Ask:

  • Do you want to talk about how you got to Tastefully Simple and your career path leading to where you are? (2:57)
  • In 2015, you started Devour Desserts, but you were already doing it in your home kitchen. Correct? (6:03)
  • Did you have any business partners? How did you manage to start Devour Desserts? (7:19)
  • Where do you think you're going? You recently open up your second store but, do you see more stores down the road? (20:59)


In This Episode, You Will Learn:

  • The story of how Devour Desserts started as a hobby (6:11)
  • Follow your gut. How Misty decided to open a second store (13:55)
  • How Misty uses social media to engage with her audience in a funny, particular way (17:05)
  • A bit about Misty's passion for constructing and being in constant growth (25:43)


Resources:

  • Devour Desserts website
  • Devour Desserts Instagram
  • Devour Desserts Facebook
  • Devour Desserts Twitter


Connect with Misty:

  • LinkedIn


Let's Connect!

  • LinkedIn
  • Instagram 
  • Twitter
  • MPC Builders - Website
  • MPC Builders - Facebook

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Constructing GreatnessBy Nicholas Ofak

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