In this episode, Adam talks with Catherine Jenkins, the Marketing and Communications Manager for Visit Central Delaware, about how to successfully rebrand a destination with a limited budget. Listen to learn the significance of targeted branding and community engagement for destination marketing professionals, especially during a time of change. Catherine also shares her unique strategy for connecting with military personnel and their families, using platforms like Facebook groups and welcome events to create a sense of belonging for visitors and new residents alike.

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

In this episode, Adam is joined by Brand Revolt’s creative director, Camden Bernatz, to discuss modern research—an approach that focuses on observing consumer behavior rather than relying on traditional surveys or focus groups. Because behavior is the most reliable indicator of a visitor's true intent, Adam argues that it has proven to be much more effective in predicting which content types will resonate with the target audience. They also talk about Camden’s new book, Stop Asking For Pitches: 10 Rules to Fix the Client-Agency Relationship, a thorough guide on how destinations and agencies can collaborate to find long-term solutions to their marketing challenges.

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

In this episode, Stuart and Adam take the stage live at ESTO to tackle two provocative topics: whether DMO websites will be irrelevant in five years and if the ROI of paid media will continue to decline. With live audience polling, spirited debate, and plenty of humor, they explore how AI, better metrics, and smarter creative can keep destinations relevant. Plus, the crowd settles the great “Destie Nation” spelling debate.

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

For our 400th episode, host Adam Stoker went live on LinkedIn for the first time to reflect on the evolution of destination marketing and answer listener questions in real time. From the shift back to branding, to the impact of AI on travel planning, to the importance of risk-taking, Adam shares key lessons learned from 400 episodes and offers a candid look at what’s next for the industry. Did we miss any questions? Comment below or email us!

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

In this episode, Adam gets a masterclass in tourism leadership from Kristen Adamo, President and CEO of Go Providence. Kristen shares how her unique background in journalism and politics gives her a competitive edge, teaching her the importance of effective communication and building relationships with everyone she interacts with. Discover how she cultivates a culture of community collaboration, demonstrating that a DMO can't succeed in isolation.

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

In this solo episode, Adam recaps a whirlwind couple of weeks of events and shares valuable lessons for the destination marketing industry. From keynote speaking at MatPra to moderating the inaugural CMO Jam, Adam’s had a busy couple of weeks connecting and learning from others in the industry. Also, tune in for a sneak peek at the 400th episode of The Destination Marketing Podcast, a live Q&A session taking place in just a couple of weeks. 

Gary Vee’s Video: https://www.youtube.com/watch?v=eoLg14LEFVQ

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

In this episode of The Destination Marketing Podcast, Adam is joined by Stephen Ekstrom, the co-founder and CEO of Learn Tourism. Stephen, a self-described "professional tourist" and digital nomad, shares his unique perspective on the travel industry and continuing education for DMO professionals. He talks about the origins of Learn Tourism, a nonprofit organization founded during the COVID-19 pandemic to fill gaps in professional development. He emphasizes the importance of soft skills and emotional intelligence for a new generation of remote workers and explains why building a learning organization is crucial in today’s changing marketing landscape.

Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠!

The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

In this episode, Adam talks with Allison Brooks and Cameron Molloy from Visit Mesa about a campaign that secured national media attention and numerous awards with a budget of only $20. The team discusses how they leveraged the arrival of the wildly popular Savannah Bananas baseball team to create Banana Week, a community-wide event that went far beyond the baseball game. Allison and Cameron share their philosophy on innovation, risk-taking, and the importance of empowering team members to bring bold ideas to the table. This is a must-listen for DMOs of all sizes looking to capitalize on major events and turn a small budget into a massive marketing victory.

Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠!

The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

In this episode, join host Adam Stoker and guest Danielle Hollander, Chief Marketing Officer at Visit Orlando, as they explore the importance of strategic planning for destinations of all sizes. Danielle shares how her agency background prepared her for her role as CMO and how Visit Orlando used the challenges of a leadership change during COVID-19 to reset and develop a new strategic plan. She explains why the strategic planning process is just as important as the final document and offers advice on how to conduct it effectively, even with a limited budget. This episode is a must-listen for any destination leader looking to align their team, serve stakeholders, and ensure their organization’s long-term success.

Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠!

The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

In this episode, Adam chats with Deana Ivey, President of the Nashville Convention and Visitors Corporation. Deana shares pivotal moments in her career, including taking on roles outside her job description, and her philosophy on promoting growth and embracing creativity within her team. She also tells how Nashville balances its iconic "Music City" brand with constant innovation, emphasizing the importance of taking risks and being intentional with your brand to ensure lasting success.

Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠!

The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.