Destination Roadmapping

Before you book the band or design the flyer, there are seven questions every event must answer if you want it to succeed. In this episode of Destination Roadmapping, I’m breaking down the planning gut-check that saves time, money, and community goodwill.

We’re talking about real goals (not just “bring people downtown”), target audiences that actually exist, and why “we posted it on Facebook” is not a marketing plan.

Whether you’re dreaming up a new event or stuck in the “we’ve always done it this way” cycle, this episode will help you plan smarter—and avoid throwing another forgettable party in the name of economic development.

🎧 Grab your checklist and let’s get clear before you get busy.

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Look for new episodes each Wednesday wherever you get your podcasts, and in the meantime...

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Let’s get one thing straight: good intentions aren’t a strategy—and assumptions won’t bring results. In this episode, we’re busting four of the most stubborn myths that keep small-town tourism and events spinning their wheels.

From the fantasy that volunteers can run everything forever, to the misconception that no one is interested in your community—these myths are doing more harm than good. And we’re not having it.

Expect tough love, real talk, and smarter ways to move your destination or event from “we tried” to “we nailed it.”

🎧 If you’re tired of rinse-and-repeat results, this myth-busting mini-episode is your permission slip to challenge the status quo—and do things differently.

Thanks for listening!

Look for new episodes each Wednesday wherever you get your podcasts, and in the meantime...

Connect with Vicky on LinkedIn

Thanks for listening!

Look for new episodes each Wednesday wherever you get your podcasts, and in the meantime...

Connect with Vicky on LinkedIn