On Hand

Detroit Three's Marketing Pivot

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Stellantis announced that they’ll be sitting out two major events this year citing cost concerns – the Consumer Electronics Show and the Chicago Auto Show. This also came out: the Detroit Three will not be advertising during the 2024 Super Bowl. Today, a new year of cars and marketing, and what this could signal about the future.

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  • Jamie LaReau, reporter at the Detroit Free Press

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    On HandBy Michigan Public
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