Butterfly SZN

Deva Curl Part 2: How To Fix Your Brand After A Nightmare Crisis


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Today on The Label, we chat about: 

01:39 - What do you do if Influencers are speaking negatively against your brand?

02:50 - Checking In with Des & Aisha

07:42 - How should you respond if you go viral for something negative?

08:20 - How to respond if you are actually at fault for the negative response.

09:50 - How Deva Curl SHOULD HAVE responded

10:20 - How is Amazon dealing with the PR of overwhelming demand? 

12:55 - How do you keep your community up-to-date on your solution to the problem?

14:20 - How do you build your community?

15:30 - Perfect Example, How TheMorning Toast Builds Their Community Through Facebook Groups

16:50 - How do you handle people’s bad experiences? What do you give them?

18:05 - How do you handle bad PR if it’s NOT your fault? Hilary Clinton’s Example

20:40 - When should you take legal action to defend your brand?

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Butterfly SZNBy Aisha Marshall

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