Like the fate of golden egg laying goose, wealth owners often destroy their long term portfolios by frequently making unplanned withdrawals from and additions to it. It is the result of a myopic view of keeping all money invested. Treating a Long Term portfolio like a bank account often results in making it behave like one.

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A lot of mis-selling happens on the back of fears created out of the hype of uncertainty. I have heard big boys talk of uncertainty like we have never seen before. Its a big lie that many have even sold to their own selves.

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Even though popular media may portray it as one, Risk and Fear are two very different things. Mixing them up, could make us take some very crucial wrong decisions.

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Popular media fails to discern the difference between a Vendor and a Fiduciary. As consumers, we would do so at our own detriment.

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We can't afford to forget our endgame, when managing our financial lives, else we could easily take self destructive decisions based on the 'Illusion' of returns.

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We seek an advisor to be free. Sometimes we play hand in glove in destroying that freedom.

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Paying taxes is inevitable, but choosing your income type to maximize your post tax, is certainly possible.

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In the madness to find value, we are unwittingly replacing what is truly valuable to us.

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The media creates an illusion of "knowing" what is going to happen. What does common sense tell us?

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The health of our finances depends on several things which are interrelated. Focusing on any one thing, hurts our wealth and doesn't allow us to live our lives fully. The article speaks about bringing a flow in our financial lives.

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