In this episode, Blaine goes over the process to develop you Master Message, which comes out of the Master Mission process. The Master Message process follows closely the Storybrand 'one liner' exercise with a few slight changes. If you haven't read the Storybrand book by Donald Miller, it is highly recommended reading for developing your message.

This is a tactical and practical episode so be sure to have a pen and pad ready to take notes! The Master Message process is a detailed process that requires following very specific steps.