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November 21, 2022

Developer marketing isn’t rocket science with Kevin Garcia (Retool, Segment)

36 minutes

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Kevin Garcia of Retool (formerly Twilio Segment) about marketing to developers, how to market horizontal products, and why what worked at a previous company might not work for your current company.

🔗 Links

Kevin’s company, Retool: https://retool.com/

One of Kevin’s favorite tools: https://www.descript.com/

🚀Check out LaunchNotes: https://launchnotes.com

🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome

📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

📝 Show notes

(00:00) - Intros

(03:45) - Secret sauce to being a PMM with a technical audience.

(15:17) - How to think about marketing horizontal products

(29:44) - Why "rinse and repeat" doesn't always work in product marketing