Building a business is tough.  There are a lot of moving parts.  But something that I have always gravitated to from day 1 is defining what my speciality will be.  A specialty in your chosen field, business or career allows you to build an identity and brand that is more valuable and makes your services easier to sell.  It helps you attract better projects, projects you are perfect for.. and allows you to ask for more money.

It makes the job of marketing and selling your services or products easier.  

In this episode I dive into the process in choosing a great specialization for yourself.  Then how to leverage that specialization in your marketing and to get more business.  And I define what role it plays; in that it shouldn't be looked at as something that limits what you can do.  It can open more doors and attract greater opportunity.