The Builders

In this episode of "The Builders," Matt sits down with Nancy Zare, the "Sales Whisperer," for an insightful discussion on the power of softer selling through understanding buyer personalities. Nancy, a psychologist turned sales expert, shares her journey and reveals why the Platinum Rule—Treat others the way they want to be treated—is the cornerstone of her Likeability System. Built on 35 years of research, this system transforms traditional sales tactics into authentic, buyer-centered conversations that foster trust and genuine connections.

Nancy introduces her framework for classifying buyers into four distinct styles—Buyers 2, 4, 6, and 8—each with its own decision-making process and communication preferences. By matching your sales approach to the buyer’s personality, you not only build rapport but also minimize sales resistance. Throughout the conversation, Nancy provides actionable insights on quickly identifying these buyer types, emphasizing the importance of listening, adapting, and being present in every interaction. She also discusses how the shift to digital communication has changed the sales landscape and how her system helps navigate these changes effectively.

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Welcome to another enlightening episode of The Builders podcast! In this episode, host Matt engages with Bob Taylor, founder of Copybean, to delve into the nuances of copywriting versus content writing, and how businesses can optimize their websites for conversions. Bob shares his insights on creating copy that not only draws in potential customers but also guides them towards taking specific actions, such as joining an email list or making a purchase.

Throughout the episode, Bob and Matt discuss the critical differences between content writers and copywriters, emphasizing the strategic approach copywriters take to meet clients where they are and lead them through a journey. Bob illustrates the importance of understanding the customer’s mindset and building a bridge from their current thoughts to the desired solution using SEO-optimized keywords and effective call-to-actions.

They also touch on the significance of design elements like color and placement in conversion rates, and the impactful role of understanding buyer awareness stages in crafting persuasive copy.

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In this engaging episode of "The Builders," host Matt Levenhagen welcomes back AJ Saunders for a rich discussion diving deep into the nuances of SEO, content optimization, and strategic marketing. Their conversation is not just a theoretical overview but is filled with practical advice drawn from real-world experiences and case studies that make SEO a tangible and actionable practice for businesses.

AJ starts by emphasizing the common misconception that SEO is solely about traffic; instead, he asserts, it’s about conversions. This foundational idea sets the stage for discussing how different business models require tailored SEO strategies. Whether running an e-commerce site or selling high-ticket items like automated recycling plants, the content must drive targeted traffic that leads to conversions. They also delve into the importance of creating content that answers specific user questions, thereby addressing both keyword optimization and user intent.

Matt and AJ cover critical aspects of optimizing web pages, from the strategic placement of keywords in titles and meta descriptions to the significance of interlinking and external links. They discuss the art of balancing keyword density and the role of user experience in SEO. AJ introduces the concept of thinking in phrases rather than single keywords to better align with how people use search engines. Additionally, they touch upon the importance of having a structured internal linking strategy to signal to search engines which pages are the most valuable, thereby bolstering site authority.

The episode concludes with insights into leveraging content and email marketing for user engagement and retention. AJ and Matt agree that understanding the end purpose of content—whether it’s to book a demo, sell a product, or collect email sign-ups—is crucial. With these actionable insights, anyone from novice marketers to seasoned professionals can glean something valuable to apply to their business strategies.

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In this solo episode of The Builders podcast, Matt shares the real-life story of a weekend website meltdown that turned into a lesson-packed experience. Two of his websites went down due to unexpected memory issues on the server, forcing him to dive headfirst into troubleshooting mode.

Throughout the episode, Matt walks you through the steps he took to identify the problem, solve it, and most importantly, the lessons learned from the process. He offers practical solutions for small business owners and agencies on how to prevent these issues, with a focus on the importance of reliable hosting, effective memory management, and the value of having solid processes in place.

Whether you’re juggling multiple projects or trying to keep your website running smoothly, this episode provides real solutions and actionable insights from the trenches.Key

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In this insightful episode of "The Builders," host Matt invites Roger Einstoss , co-founder and CEO of Braintly, to discuss the nuances of the nearshore software development industry. With years of entrepreneurial experience, Roger shares his journey from a software developer to a successful business owner, highlighting the advantages of hiring software talent from Latin America.

Roger elaborates on the distinct benefits of nearshore versus offshore hiring, such as reduced time zone differences and better cultural alignment. He explains how Braintly bridges the talent gap for U.S. companies by providing dedicated software development teams that are both cost-effective and highly skilled.

The conversation delves into specific client scenarios, including staff augmentation and building complete squads to handle projects for clients. Additionally, Roger sheds light on how events like Argentina's economic crises have contributed to a resilient and creative workforce in Latin America.

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In this episode of The Builders, I’m excited to welcome back Per Sjofors, the renowned "Price Whisperer." Per shares profound insights into the art and science of pricing strategies, using compelling real-life stories to illustrate how businesses can harness pricing power to boost profitability and attract ideal customers.

Throughout our conversation, Per explains the significance of understanding your market, adjusting pricing models, and the role of effective communication in justifying price changes. We delve into topics such as the psychology of pricing, the importance of customer segmentation, and how targeted marketing messages can make or break your pricing strategy.

Per also highlights the often-overlooked impact of non-customers on business growth and the dangers of echo chambers. By drawing from his book, "The Price Whisperer: A Holistic Approach to Pricing Power," Per demonstrates how a holistic approach to pricing can drive sustainable growth and enhance financial performance.

Whether you’re running a small business, launching a startup, or managing an established enterprise, this episode is packed with actionable insights that can transform your approach to pricing.

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In this transformative episode of The Builders, I sit down with Joel Salomon, a finance and mindset expert, to dive deep into navigating turbulent economic times with a blend of practical strategies and powerful mindset techniques. Joel, a seasoned prosperity coach and best-selling author, shares actionable insights on how to thrive financially even when the market is volatile.

Joel introduces us to the concept of money manifestation, explaining how members of his Money Miracles Membership have manifested over $2.1 million using his techniques. We explore the critical role of mindset in financial success, particularly the importance of combining visualization with “inspired action” rather than sheer effort. Joel emphasizes the value of gratitude and how it elevates your financial frequency, attracting more abundance into your life.

Key themes include adapting business strategies during downturns, leveraging resources effectively, and the transformative power of delegating tasks to those who are passionate about them. Whether you’re an entrepreneur looking to scale your business or someone seeking to improve your financial health, this episode offers invaluable advice on blending mindset with actionable strategies for sustained success.

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In this episode of "The Builders," I had the pleasure of speaking with Bob Taylor, founder of Copybean.co.uk and self-proclaimed "Persuasive Word Nerd." Bob’s story is a powerful testament to the resilience and determination it takes to carve out a successful career in an entirely new field. From his beginnings as an introverted insurance salesperson to becoming a thriving freelance copywriter, Bob's journey is filled with lessons on overcoming self-doubt, proving others wrong, and finding the intersection between passion and skill.

We explore how Bob transitioned from a toxic work environment to building a business centered around his love for writing and persuasion. He shares the pivotal moments that shaped his career, including how he used harsh criticism as fuel to push forward and succeed where others expected him to fail. Bob’s experience underscores the importance of staying true to yourself, even when faced with daunting challenges or negative feedback.

Whether you’re at the start of your career, contemplating a major change, or simply looking for inspiration, Bob’s journey offers valuable insights on persistence, self-belief, and the art of blending past experiences with new passions to build something meaningful. Tune in to hear how Bob turned obstacles into opportunities and how you can apply these lessons to your own entrepreneurial journey.

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In this engaging solo episode, Matt Levenhagen delves into the critical importance of list building for online success. He shares personal anecdotes and lessons from his early days in internet marketing forums, emphasizing the need to capture customer details and build lasting relationships.

Matt recounts a pivotal moment from 2005 where he realized the missed opportunities of not capturing buyer information and how it transformed his approach to online marketing.

Throughout the episode, Matt outlines his current strategies and initiatives towards effective list building. He discusses his recent experiences and the innovations he’s adopted to ensure consistent engagement with his audience, including a year-long, carefully crafted email drip sequence inspired by guest Darrell Evans.

This sequence, composed of 52 meticulously designed emails, aims to nurture subscribers, share valuable content, and softly pitch relevant services and products offered by Matt’s companies, Unified Web Design and Unified Plugins. Matt blends strategic advice with actionable steps, making this a must-listen episode for anyone eager to capitalize on email marketing and list building techniques.

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In this engaging episode of The Builders, host Matt Levenhagen interviews Nick Barrett, the founder of CordBrick. Nick candidly shares his entrepreneurial journey from humble beginnings to creating a successful cord management solution. He delves into the developmental challenges, early validation stages, and eventual market success of CordBrick. Listeners get a first-hand account of Nick's innovative thinking, his hands-on approach to creating a prototype, and how he navigated the hurdles of manufacturing and market entry.

Nick elaborates on his philosophy of building businesses, emphasizing the importance of passion, solving specific problems, and incremental validation through true customer feedback. With a focus on practical insights and entrepreneurial strategies, this episode provides listeners with a clear roadmap to turning ideas into tangible products. Nick’s story is not only about product success but also about his mission to inspire and support other entrepreneurs through his "Build Something" initiative.

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