In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he infuses his personal style into his full-time job by incorporating intangible elements like voice and storytelling. All that and more when you listen to this episode:• Balancing personal vision and client work in finding fulfillment in your design career• Showcasing a mix of personal and client work on your portfolio can attract clients who appreciate your unique style• Why you should incorporate elements of your personal style• Maintaining work-life balance to prevent burnout• The importance of finding joy in non-design-related hobbies and interests• Finding inspiration to bring out your creativityConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: gianwong.comInstagram: @giancarlowongMentioned in this episode: GIRHayMoMaLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion. 
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

In this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification.  The conversation touches on the delicate balance between fan art and copyright and offers valuable insights for navigating this terrain. Dan and Nathan reflect on their niche specialization in the music industry, the intricacies of managing various roles, and the advantages of outsourcing. The duos talk about the simplicity of project management and the harmonious blend of friendship and business. All that and more when you listen to this episode: • What precautions to take to avoid & legal complexities to consider around copyright and fan art • How to perceive the influence of celebrities on fashion trends and collaborative opportunities in the creative industry • How to diversify your business through licensing & create multiple income streams • What a niche looks like and the importance of specialization in the design industry • Tips for maintaining a healthy balance between friendship and business relationships • How to approach collaborations with bands or musicians whose music may not align with your personal tastes • Project management systems and how you can implement or improve them Connect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Instagram: @dkngstudios Website: DKNG Studios Mentioned in this episode: • Rob Jones • Rob Jones’ Gig Posters • Rework by Jason Fried Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Keep the conversation going on Slack Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29

In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.The conversation also touches on the financial side of following your passions and taking risks. They discuss how meditation can help you grow personally and give tips on pitching bold ideas to clients, and why it’s important to be honest and have thoughtfulness and intention behind your ideas. All that and more when you listen to this episode:• How to make work more fun to boost creativity• Why standing up for your beliefs is worth making enemies along the way• The best way to handle criticism and negative feedback for honest growth• Why it’s important to consider the financial side of pursuing passion projects • How meditation contributes to personal growth and well-being• Steps to prepare for pitching bold ideas • Why ideas should be supported by solid arguments rather than vague language• How clients can be guided through the design process to ensure they feel valuedConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube Connect with our guest: Instagram: @freddiemeupWebsite: SnaskLinkedIn: Freddie ÖstMentioned in this episode:Make Enemies & Gain FansAdobe MaxAndrew HochradelAndrew Hochradel - Southwest ProjectPAScribeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeKeep the conversation going on SlackLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28

In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too).The conversation centers on the collaborative process, highlighting communication, leveraging strengths, and setting clear boundaries. Reflecting on their accomplishments at Goodtype, such as getting a book deal and fostering community, they also address challenges like handling criticism and balancing free and paid content. Offering advice to creatives, they share encouragement for overcoming fears of judgment when sharing work.All that and more when you listen to this episode:• A behind-the-scenes look at the relationship between The Typecast co-hosts• Why self-reflection is so important• How to deal with challenges when growing a large social media following• How to stay confident when facing criticism online• How to build a community with trust and support• How to strategically respond to mean comments• Setting community standards while creating a welcoming environmentConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with the host: Website: Liz MosleyInstagram: @lizmmosleyLinkedIn: Liz MosleyMentioned in this episode:NodpodHatchLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeKeep the conversation going on SlackLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27

In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients. Throughout the conversation, they offer insights into project evaluation, the balance between enjoyment and value, and challenges associated with underpaid clients. They also touch on the significance of consistent messaging, personal narratives, and how you can contribute to your community. The conversation concluded with reflections on finding one's niche and fostering a sense of recognition within communities. All that and more when you listen to this episode:• What lessons can be learned from challenging and rewarding collaboration experiences• Why you need to understand the value of your skills and expertise• How storytelling serves as a potent tool for art and design• How production skills and a discerning taste enhance artistry• Tools for productivity and task management• Tips for creating memorable experiences for customers that will enhance your brand value• Strategies for building strong customer relationships and warm and supportive communities• Three pivotal questions to consider as you start a new project• How to cultivate a strong personal brandConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Instagram: @stopthestarvingartistWebsite: Stop The Starving ArtistSoundBetter: Lennon BoneLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeKeep the conversation going on SlackLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Should Artists Work for Free with Lennon Bone | The Typecast Episode 26

In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy. The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur. All that and more when you listen to this episode:• Art licensing is not a get-rich-quick scheme and requires patience and persistence• Balancing multiple income streams can be challenging and requires focus and prioritization• Developing a consistent style and voice in your work helps clients and agents understand what to expect from you• Imposter syndrome is common, but it's important to recognize your skills and experience• The importance of knowing your definition of success and creating a work-life balance that aligns with your goals• Being your own best boss means setting boundaries, prioritizing self-care, and finding joy in your work• Teaching and sharing your expertise is a valuable way to connect with others and contribute to the creative community• Having confidence in your art and understanding the needs of art buyers can help you succeed in the industryConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: Elizabeth SilverInstagram: @esilverdesignYoutube: Elizabeth SilverMentioned in this episode: Learn about Start Your Surface Pattern BusinessResources for Surface DesignersBatter Fingers BakerySpoonflowerPaper RavenLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23

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