By Katie Johnson and Ilana Griffo of Goodtype
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted
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The podcast currently has 43 episodes available.
In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry.
Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography.
Packed with insights on navigating the ups and downs of a design career, this episode is a must-listen for anyone looking to balance business and creativity in the ever-evolving design world.
All that and more when you listen to this episode:
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Mentioned in this episode:
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In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer.
Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.
All that and more when you listen to this episode:
• Strategies for making passive income through designing fonts
• Harbor’s unique approach to pricing typefaces
• Understanding your target audience and designing with them in mind
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram:pizza_water
Website: thebestgraphicdesignerintheworld.com
LinkedIn: Harbor (Pizza Water) Bickmore
Youtube: Harbor Bickmore
Mentioned in this episode:
• Tom Cunningham
• Brian Collins
• Stefan Sagmeister
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
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Follow us on Tiktok @lovegoodtype
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Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity.
If you're a fellow type enthusiast, mural lover, or just in need of a spark for your next project, this episode is full of inspiring takeaways to keep your creative momentum going!
All that and more when you listen to this episode:
• Annica's journey in lettering and sign painting and her experience at the ‘Type at Cooper Program’
• The intricacies of engaging in live painting events.
• Why balancing project management with client work is so important.
• How Annica blends artistry with client work collaborating with big-name and luxury brands.
• The story and impact behind the heartwarming non-profit Annica co-founded, You Are Not Alone murals.
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @dirtybandits
Website: dirtybandits.com
Mentioned in this episode:
• You Are Not Alone
• Type@Cooper
• Adam Kiyoshi Fujita
• I Don’t Want To Be Crazy
• The Monster Project
• Christian Schwartz
• Posca Markers
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression.
Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, more importantly, discovering joy in the work itself.
All that and more when you listen to this episode:
• How to stay authentic among the pressure to monetize and commodify your work.
• The power in embracing the beginner’s mindset.
• How to balance making work for yourself and making it for your audience, and why your audience comes last.
• Navigating social media while maintaining control of your creative voice and why it doesn’t have to be “that deep”
• How personal work can turn into professional work and how to steal from yourself for your client work
• How to create a personal practice that you can commit to and can become a discipline to help you grow and stay inspired
• The importance of iteration and how it can be your secret sauce
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @andyjpizza
Website: andyjpizza.com
LinkedIn: Andy J. Pizza
Mentioned in this episode:
• Josh Linkner
• Atomic Habits
• Rick Rubin
• Creative Pep Talk
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
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Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects.
Matthijs shares insights into his income distribution between font sales and client work, and delves into the intricacies of font licensing, purchasing, and distribution, highlighting different licensing structures and the challenges faced by both sellers and buyers.
Don't miss this episode and join us for an inspiring exploration into the art and business of type design!
All that and more when you listen to this episode:
• How Matthijs got into the world of type design
• How type designers can track licenses, ad how to know if you’re buying the right one
• How Mardi Gras become the season of festivities and parades in New Orleans
• The key to learning the art of type design
• Why it’s important to find a balance between client work and personal projects
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram:@matthijsherzberg
Website: Herzberg Design Co.
LinkedIn: Matthijs Herzberg
Mentioned in this episode:
• Future Fonts
• Margo
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.
Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.
All that and more when you listen to this episode:
• Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school.
• How Lauren integrates new skills and mediums into her work
• The power of viewing your career as an ongoing experiment to find what brings joy.
• How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing.
• How culinary arts inspire her creative process and integrate into her work.
• Entrepreneurial insights and the joy of monetizing personal interests.
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @homsweethom
Website: Hom Sweet Hom
Mentioned in this episode:
• The Meatball Studio: Spaghetti and Meatballs
• The Art of Gathering: How We Meet and Why It Matters: Parker, Priya
• Rachel Renae
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.
Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling truly satisfied.
As they plan passion projects for the year ahead, they also address the financial and entrepreneurial pressures they face, urging listeners to explore what truly makes them happy and join them in their search for genuine satisfaction.
It’s a candid and heartfelt conversation that offers plenty to reflect on and covers what you can expect in the coming months from the duo.
All that and more when you listen to this episode:
• How society’s focus on productivity often ties self-worth to constant achievement.
• The importance of seeking joy in work without chasing milestones.
• Balancing ambition with financial pressures
• The value of transparency regarding financial realities and entrepreneurial stress.
• Their leap to embrace change through passion projects in 2025
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like.
Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a 9-5, you won’t want to miss this episode.
All that and more when you listen to this episode:
• The dynamics between agent and artist, and how working with an agent has transformed her career
• How collaboration plays a role in Cymone’s work and how she approaches it.
• How balanced styles, personalities, and unique strengths contribute to a project’s success
• Tips for navigating burnout when you’re balancing a heavy workload
• What factors to consider when deciding to work full-time or freelance?
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @simonandmoose
Website: simonandmoose.com
Mentioned in this episode:
• Freelancers Union
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.
The conversation also details Casey’s process for designing book covers, hiring artists, and building a compelling portfolio, all while underscoring the value of book covers and the challenges encountered in the design process.
Casey believes all aspiring book cover designers can pursue their passions and find industry opportunities.
All that and more when you listen to this episode:
• How your favorite books and dream genres shape your creative vision
• A look inside the book cover design process, including collaboration and revisions
• How to stay adaptable in the face of changing requirements in the design process
• Tapping into the power of personal connections in the book cover design industry
• Fair compensation & industry limitations in the publishing space
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @_thebookcase
Website: caseymoses.com
Mentioned in this episode:
• Penguin Random House
• Thoroughly Modern Millie
• Kindle Unlimited
• A Study in Charlotte
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.
Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms.
He shares his perspectives on current design trends and personal preferences, highlighting the fulfillment he finds in pursuing personal design projects.
This episode provides tips and advice for designers at all career stages from Scott’s perspective and experience focusing on impactful design and client relationships.
All that and more when you listen to this episode:
• The importance of creating work that is timeless, and memorable by focusing on the end goal.
• Embrace personal style and let it come through in your work.
• Why human connection and in-person conversations are essential in the design process.
• Mastering the basic shapes and tools to build a strong foundation in design.
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @studiotemporary
Website: The Studio Temporary
X: @StudioTemporary
Mentioned in this episode:
• Steff Geissbuhler
• TM, Trademarks Designed by Chermayeff & Geismar
• Lance Wyman
• Armin and Bryony
• Malcolm Greer: Inside / Outside
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
The podcast currently has 43 episodes available.
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