The idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you? 

In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS of brands grow their businesses by selling to big retailers like Anthropologie and Nordstrom, as well as small independent boutiques.

All that and more when you listen to this episode:

• What wholesale REALLY means (and how it’s different from selling direct-to-consumer)
• How we stumbled into wholesale and what we learned about ourselves in the process
• Why so many artists get stuck when transitioning to wholesale
• How to successfully price your work for wholesale 
• and so much more!

Connect with our guest:  Katie Hunt 

Instagram

Website

Proof to Product Private Pod

Proof to Product Paper Camp

Mentioned in this episode:

• Rachel Hetzel of Pistachio Press
• Free Art Licensing Training
• Get Started with Wholesale on Faire

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

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Keep the conversation going on Slack

Learn more about Art Licensing with Goodtype

Grow your art licensing portfolio with 5 free prompts!

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

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Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Can two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.

We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to make art that fulfills us and supports our lives.

If you’re an artist or creative professional looking for a fresh perspective on goal-setting, balancing passion projects with profitability, or simply trying to figure out how to thrive in a creative business, this episode is for you.

All that and more when you listen to this episode:

• Why we’re prioritizing happiness in our art business this year
• How we set a $100K income goal (and broke it into $40K from licensing and $60K from freelance)
• The reality of gross vs. net income in creative work
• How we use our experience to reverse-engineer our plans
• Tips for leveraging licensing and freelancing to complement each other
• Why collaboration, delegation, and pitching are essential for scaling your creative business
• How we balance creative freedom with the realities of running a business

Mentioned in this episode:

• Kate at Folk Founded
• Lauren Hom of Hom Sweet Hom

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts 

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype @ilanagriffo

Keep the conversation going on Slack

Learn more about Art Licensing with Goodtype

Grow your art licensing portfolio with 5 free prompts!

Grab your tea, coffee, or drink of choi

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

This past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye.

In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).

We also talk about the art of pitching yourself (because waiting for opportunities? Not our vibe), why we’re rethinking success, and how our goals have evolved to better reflect who we are now.

If you’ve ever felt stuck trying to balance creativity and business, or you’re just looking for a little inspiration to reignite your passion, we’ve got you. Let’s dive into a year of growth, self-discovery, and a few laughs along the way.

All that and more when you listen to this episode:

• Why this year felt like a creative sprint
• Our personal and professional highlights (and a few hiccups)
• How pitching ourselves led to some amazing opportunities
• Why creative fulfillment is non-negotiable
• The trap of chasing external validation—and how to avoid it
• How we’re setting goals that balance numbers and feelings
• The role of collaboration in reigniting creativity
• How the internet distorts success (and how we stay grounded)
• Embracing the fluidity of creative identity
• Why experimentation and curiosity are at the heart of our process

Mentioned in this episode:

• DKNG
• Hoodzpah

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

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Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck anecdotes, this episode’s got you covered.

So, buckle up— this episode is a perfect mix of relatable, inspiring, and just plain fun.

All that and more when you listen to this episode:

• Why niche communities are where it’s at for creatives
• What it’s really like to work with your dream clients
• Why recognition often comes when you least expect it
• The type vs. font debate
• How a good curse word can break the ice in design talks
• The anonymous power of impactful design
• Why not taking yourself (or design terminology) too seriously is key
• The surprising comebacks of design trends
• How your audience can help you spot hidden opportunities
• Why finding your niche can make all the difference
• How mentorship can elevate your craft with nuanced feedback
• The hidden magic of community in creative courses

Connect with our guest:

• Instagram: hoodzpahdesign 
• Website: hoodzpahdesign.com

Mentioned in this episode:

• A Good Pear
• Dustin Lee
• Retro Supply co
• Palm Canyon Drive

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry.

Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography.

Packed with insights on navigating the ups and downs of a design career, this episode is a must-listen for anyone looking to balance business and creativity in the ever-evolving design world.

All that and more when you listen to this episode:

• Why networking is a secret weapon for growing in the design industry.
• How a creative community can give you the confidence boost you didn’t know you needed.
• Balancing commercial work with passion projects keeps the creative fire alive.
• How your role as a designer can shift and change. 
• Taking on speculative projects might just open doors you didn’t expect.

Connect with our guest:

• Instagram: @jamieclarketype
• Website: jamieclarketype.com
• LinkedIn: Jamie Clarke Type

Mentioned in this episode:

• Creative Market
• Logitech Creative Console
• Martina Flor

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. 

Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.

All that and more when you listen to this episode:

• Strategies for making passive income through designing fonts

• Harbor’s unique approach to pricing typefaces

• Understanding your target audience and designing with them in mind

Connect with our guest:

Instagram:pizza_water

Website: thebestgraphicdesignerintheworld.com

LinkedIn: Harbor (Pizza Water) Bickmore

Youtube: Harbor Bickmore

Mentioned in this episode:

• Tom Cunningham

• Brian Collins

• Stefan Sagmeister

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity.

If you're a fellow type enthusiast, mural lover, or just in need of a spark for your next project, this episode is full of inspiring takeaways to keep your creative momentum going!

All that and more when you listen to this episode:

• Annica's journey in lettering and sign painting and her experience at the ‘Type at Cooper Program’

• The intricacies of engaging in live painting events.

• Why balancing project management with client work is so important.

• How Annica blends artistry with client work collaborating with big-name and luxury brands.

• The story and impact behind the heartwarming non-profit Annica co-founded, You Are Not Alone murals.

Connect with our guest:

Instagram: @dirtybandits

Website: dirtybandits.com

Mentioned in this episode:

• You Are Not Alone

• Type@Cooper

• Adam Kiyoshi Fujita

• I Don’t Want To Be Crazy

• The Monster Project

• Christian Schwartz

• Posca Markers

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. 

Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, more importantly, discovering joy in the work itself.

All that and more when you listen to this episode:

• How to stay authentic among the pressure to monetize and commodify your work.

• The power in embracing the beginner’s mindset.

• How to balance making work for yourself and making it for your audience, and why your audience comes last. 

• Navigating social media while maintaining control of your creative voice and why it doesn’t have to be “that deep” 

• How personal work can turn into professional work and how to steal from yourself for your client work 

• How to create a personal practice that you can commit to and can become a discipline to help you grow and stay inspired

• The importance of iteration and how it can be your secret sauce

Connect with our guest:

Instagram: @andyjpizza

Website: andyjpizza.com

LinkedIn: Andy J. Pizza

Mentioned in this episode:

• Josh Linkner

• Atomic Habits

• Rick Rubin

• Creative Pep Talk

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects.

Matthijs shares insights into his income distribution between font sales and client work, and delves into the intricacies of font licensing, purchasing, and distribution, highlighting different licensing structures and the challenges faced by both sellers and buyers.

Don't miss this episode and join us for an inspiring exploration into the art and business of type design!

All that and more when you listen to this episode:

• How Matthijs got into the world of type design 

• How type designers can track licenses, ad how to know if you’re buying the right one

• How Mardi Gras become the season of festivities and parades in New Orleans

• The key to learning the art of type design

• Why it’s important to find a balance between client work and personal projects

Connect with our guest:

Instagram:@matthijsherzberg

Website: Herzberg Design Co.

LinkedIn: Matthijs Herzberg

Mentioned in this episode:

• Future Fonts

• Margo

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Ilana and Katie chat with  Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.

Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.

All that and more when you listen to this episode:

• Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school.

• How Lauren integrates new skills and mediums into her work

• The power of viewing your career as an ongoing experiment to find what brings joy. 

• How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing.

• How culinary arts inspire her creative process and integrate into her work.

• Entrepreneurial insights and the joy of monetizing personal interests.

Connect with our guest:

Instagram: @homsweethom

Website: Hom Sweet Hom

Mentioned in this episode:

• The Meatball Studio: Spaghetti and Meatballs

• The Art of Gathering: How We Meet and Why It Matters: Parker, Priya

• Rachel Renae

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!