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What happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business.

We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal projects with client work matters, and the ways they’ve navigated creative overlap in their partnership. They share insights about their evolving relationship with social media–from posting daily to outsourcing content creation, and why they’re now leaning into a more authentic, less-is-more approach. 

This conversation goes deep into mental health, redefining productivity, and resisting the pressure to perform for an algorithm constantly. We talk about the slow seasons, the changing online education landscape, and the importance of setting success metrics that prioritize freedom, creativity, and well-being. Plus, you’ll hear practical takeaways for protecting your creative energy and showing up as your truest self.

All that and more when you listen to this episode:

• How two creatives found their perfect balance of roles without a formal plan
• Why personal projects can fuel your client work
• Strategies for setting boundaries with brand vs. personal presence online 
• The shifting landscape of online education for creatives
• How to approach slow seasons without losing momentum (or your mind)
• The trap of productivity-based self-worth, and how to reframe it
• Redefining success to align with lifestyle, not just revenue goals
• Practical tips for protecting mental health while running a creative business 

Connect with Weekend Creative

Website: weekend-creative.com

Saturday School: saturdayschool.com

Instagram: https://www.instagram.com/weekendcreative/ 

Mentioned in this episode:

• The Kernference https://thekernference.com (use code TYPECAST)
• Adam Vicarel https://www.instagram.com/adamvicarel/
• Dr. Becky https://www.instagram.com/drbeckyatgoodinside/

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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