The transfer pricing function has had to deal with a significant increase in external reporting requirements, amongst more complex demands from the business and its need for transfer pricing input. To do this effectively, a transfer pricing function will need to adopt key principles of operational transfer pricing (People, Process, Data and Technology) across more than just the application of the transfer pricing policies, as it looks for opportunities to streamline and automate work undertaken, allowing it to contribute to proactive and strategic decision making of the business. Increased data-driven controversy mitigation strategies and global reporting requirements, as well as competent authorities’ continued focus on transfer pricing governance and their own investments in tax technologies, has made digitalising operational transfer pricing processes as a strategic priority for taxpayers. Gain insights from Deloitte professionals as they break down the core framework of operationalising tasks in the transfer pricing function and provide case studies to illustrate how this works in practice. (Live presentation was aired on 9 February 2023)