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Developing Consistent Creative Experiences for Your Brand with Anton Borkel
What do Elizabeth Harmon (the Queen’s Gambit), brain surgeons, NBA players, and eSports pros all have in common? You'll have to watch this episode to find out.
We had the pleasure of sitting down with Anton Borkel, Principal Marketing Creative Director on League of Legends and Wild Rift for Riot Games.
We covered a lot of ground, including how passionate gamers are and how valuable it is to put yourself in their shoes when developing creative and marketing content. It's rare to find an industry where your audience wants to express themselves through forms of competition, cosplay, fanart, and high engagement on content. Their goal is always to reward that passion with creative product experiences.
Tapping into that passion from the players has become a North Star for their team.
In this episode, Anton shares what it’s like keeping up with demand in a high-growth industry and being pushed into hyper-mode by a global pandemic. He also discussed how putting yourself in the player’s seat, gives you an entirely different appreciation for the game.
In this episode, you’ll also hear us talk about:
🍋 How Riot’s relationship with the players drives their success.
🍋 The key to creating marketing that enhances the game - and never feels like marketing.
🍋 Staying connected with your team and your audience when in-person isn’t an option.
🍋 What Elizabeth Harmon (the Queen’s Gambit), brain surgeons, NBA players, and eSports pros all have in common - besides incredible stamina.
🍋 The responsibility that goes with creating a brand your fans feel ownership of.
At the end of the day, Anton brings all that together with a goal of creating experiences and events that surprise and delight players while staying true to the core DNA of the games.
If you’re looking to play your best game, I guarantee there’s something in this episode for you.
Whether you’re a gamer or not.
If you enjoy the episode be sure to like & subscribe! And if you’re looking for more of our kick-ass content, check it out below.
🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/
🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/
🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/
🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates
🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates
View all episodes
By Lemonade The Agency
5
22 ratings
What do Elizabeth Harmon (the Queen’s Gambit), brain surgeons, NBA players, and eSports pros all have in common? You'll have to watch this episode to find out.
We had the pleasure of sitting down with Anton Borkel, Principal Marketing Creative Director on League of Legends and Wild Rift for Riot Games.
We covered a lot of ground, including how passionate gamers are and how valuable it is to put yourself in their shoes when developing creative and marketing content. It's rare to find an industry where your audience wants to express themselves through forms of competition, cosplay, fanart, and high engagement on content. Their goal is always to reward that passion with creative product experiences.
Tapping into that passion from the players has become a North Star for their team.
In this episode, Anton shares what it’s like keeping up with demand in a high-growth industry and being pushed into hyper-mode by a global pandemic. He also discussed how putting yourself in the player’s seat, gives you an entirely different appreciation for the game.
In this episode, you’ll also hear us talk about:
🍋 How Riot’s relationship with the players drives their success.
🍋 The key to creating marketing that enhances the game - and never feels like marketing.
🍋 Staying connected with your team and your audience when in-person isn’t an option.
🍋 What Elizabeth Harmon (the Queen’s Gambit), brain surgeons, NBA players, and eSports pros all have in common - besides incredible stamina.
🍋 The responsibility that goes with creating a brand your fans feel ownership of.
At the end of the day, Anton brings all that together with a goal of creating experiences and events that surprise and delight players while staying true to the core DNA of the games.
If you’re looking to play your best game, I guarantee there’s something in this episode for you.
Whether you’re a gamer or not.
If you enjoy the episode be sure to like & subscribe! And if you’re looking for more of our kick-ass content, check it out below.
🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/
🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/
🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/
🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates
🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates