According to a recent survey of global consumers, 52% of respondents have mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Olapic, by Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.

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