As the pandemic continues to linger, consumers are changing their behavior. The increase in media consumption has been game-changing for brands & marketers.

If you’re still trying to figure out this new normal, you’ve fallen behind. 

Brands need to figure out their position in the COVID framework and re-communicate their value. What is your solution to the problems people are facing right now? 

This episode’s guest, Melissa Kandel, knows all about uncertainty. She studied to become a great American novelist, but then, she had to pay the bills.

Recruited by Berkshire Hathaway HomeServices in 2013, the largest real estate brokerage network in the US, she became the company’s youngest employee to be named a Director. 

But what to do when you find yourself on a corporate ladder you never asked to climb?

You throw caution to the wind and quit!

And that’s what Melissa did. Melissa founded a boutique marketing agency in 2018, little word studio, where she’s relied on her passion to propel her career forward.

Concentrating on her love for writing, little word studio creates high-quality content. Melissa uses anything with words on it to drive brand narrative. She emphasizes how important it is for brands to partner with customers and help them during these challenging times. 

On the show we talk about: 

• Brands resonating with audiences by using content to portray genuine altruism
• Developing big ideas and opportunities during challenging times, and 
• Building up your company’s resilience by fostering positivity in the workplace. 
• She also talks about the widespread modernization of industries that were reluctant to evolve, and how going virtual is a long term solution for them.  

Melissa wraps up by asking: What makes content valuable to consumers? 

• How can you respect the consumer’s time?
• How can you structure content so that consumers can take away relevant information?
• What platforms should consumer-facing brands to be using?

Hit play for more marketing insights, and if you like what you hear, click one of the links for more.

🖋️ Melissa Kandel's LinkedIn profile: https://www.linkedin.com/in/melissakandel/

🖋️ little word studio website: https://littlewordstudio.com/

🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/

🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/

🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/

🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates

🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates