<p>In this episode of Off the Shelf, we're going to discuss how you can develop a long term reader relationship. To do this we're going to look at the purchase cycle. I believe book purchasing is a long purchase cycle. Not sure what I mean? Great. Listen to this podcast, and I'll explain. Let's get started. </p>

In this episode of Off the Shelf, we're going to discuss how you can develop a long term reader relationship. To do this we're going to look at the purchase cycle. I believe book purchasing is a long purchase cycle. Not sure what I mean? Great. Listen to this podcast, and I'll explain. Let's get started.

<p>In this episode of Off the Shelf, we're going to discuss how you can develop a long term reader relationship. To do this we're going to look at the purchase cycle. I believe book purchasing is a long purchase cycle. Not sure what I mean? Great. Listen to this podcast, and I'll explain. Let's get started.&nbsp;</p>

Developing Reader Relationships

Off The Shelf is an educational journey for writers (both self- and traditionally published) and publishers sponsored by The Wayne Hastings Company. With practical tips from over thirty years experience as a publishing executive, author, book retailer, and publishing consultant,  Wayne Hastings will dive deeply into the many facets of developing, writing, marketing, and selling a book. Each of the 10-to-20 minute episodes are in fact short, fast-paced, and conversational mentoring sessions that will help you keep your focus, increase your confidence, and bolster your creativity while helping your write, market, and sell your books.

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Off The Shelf is an educational journey for writers (both self- and traditionally published) and publishers sponsored by The Wayne Hastings Company. With practical tips from over thirty years experience as a publishing executive, author, book retailer, and publishing consultant, Wayne Hastings will dive deeply into the many facets of developing, writing, marketing, and selling a book. Each of the 10-to-20 minute episodes are in fact short, fast-paced, and conversational mentoring sessions that will help you keep your focus, increase your confidence, and bolster your creativity while helping your write, market, and sell your books.

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Developing Reader Relationships

Developing Reader Relationships