Off The Shelf

In today's episode, we're going to continue our discussion on marketing strategy from episode 6. I had such great feedback that I thought it would be worth our time to continue this discussion. Here are 4 Steps To Creating An Effective Marketing Strategy. I'd love to hear your thoughts. Email me at [email protected] to discuss further. 

Every author needs to have a marketing strategy. This can not be left up to your publishing company. Matter of fact, they're going to look to you to help market. Today we're going to look at 3 ways to create a successful marketing strategy. Grab some paper and take some notes. You'll want to review this podcast. 

In today's episode, I want to discuss writing quality and what the reader expects, which ultimately affects your brand. I'm going to give you three points to work on for the best quality work. Let's get started. As always, share your thoughts with me at [email protected]. 

In today's podcast, I share three essential writing lessons non-fiction authors can learn from their fiction counterparts. Together we'll discover three things:

• How you can fully engage your reader
• Why you should never lose your reader
• How you can help your reader's expectations and keep them focused on your writing.

Let's get started. 

In this episode of Off the Shelf, we're going to discuss how you can develop a long term reader relationship. To do this we're going to look at the purchase cycle. I believe book purchasing is a long purchase cycle. Not sure what I mean? Great. Listen to this podcast, and I'll explain. Let's get started. 

Lets talk about how you, as a professional writer, can earn a living. In today's episode, Wayne gives you 3 ways to accomplish that goal. 

This podcast idea came from a listener suggestion. Do you have one? Send Wayne an email at [email protected] with your idea. 

Welcome back from a short vacation. We're excited to be back in the saddle. 

Today, I want to discuss how to make excellent promotional materials. These are materials you're going to send to perspective publishers or for speaking engagements. Take these 6 ideas into consideration as you develop them. Let's get started. 

As always, email any thoughts or podcast ideas to [email protected]. 

In today's episode we wrap up our five part series on reader engagement by talking about DIY Marketing. Wayne gives you, the listener, three points on how to do DIY Marketing. 

If you've enjoyed our series, please send Wayne an email at [email protected]. 

Welcome to part 4 of Reader Engagement. Today, we're looking at how access to your content will help your readers stay engaged with you. Wayne gives you several points that will help you brainstorm ideas to keep your readers engaged. As always, Wayne values your feedback at [email protected]. Thanks for listening!

In last weeks episode, we talked about how readers engage with our content, and we continue our series this week with talking about how readers respond to you. I discuss three points for how readers engage with you and how you build your tribe. Let's get started.