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Developing & Sustaining Unrivaled Personal Brands with: Isaac Mashman
Let's discuss the importance of strategic sustainability in
maintaining the viability of your personal brand. Personalization, which
involves creating a unique and tailored experience for each customer, is no
longer a luxury but a necessity in highly competitive markets. Today’s
customers expect a personalized experience when interacting with a brand, with
71% expecting it every time and 76% expressing frustration when they don’t get
it, according to McKinsey. Meanwhile, the Royal Bank reports that 65% of business
owners and aspiring entrepreneurs see ownership as the next logical step
following a peak in their career, and 91% of them feel that business ownership
offers a proactive way to strengthen their financial security and prepare for
retirement. Isaac Mashman is the founder of Mashman Consulting Group, a
consulting firm specializing in personal branding and individual reputation
management. MCG is the evolution of his now-dissolved public relations firm,
Mashman Ventures, and he has since worked with numerous authors, actors,
business people, musicians, models, and other professionals to achieve results
through their personal brands. Previously, Isaac hosted and launched multiple
podcasts, including "Chase the Vision with Isaac Mashman," which
ended in June 2022 after surpassing 100 episodes. He is currently in the
process of launching a new show in 2024 that will combine the niches of
business, celebrity, and entertainment. Isaac published his first book,
"Personal Branding: A Manifesto on Fame and Influence," on November
1st, 2021, and is working on a second edition release expected in the Fall of
2024. In January 2022, he launched two new companies, Mashman Investments and
Mashman Properties within one week of each other.
For more information, visit https://www.isaacmashman.com/
Follow: @isaacmashman
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Kevin McShan
5
5454 ratings
Let's discuss the importance of strategic sustainability in
maintaining the viability of your personal brand. Personalization, which
involves creating a unique and tailored experience for each customer, is no
longer a luxury but a necessity in highly competitive markets. Today’s
customers expect a personalized experience when interacting with a brand, with
71% expecting it every time and 76% expressing frustration when they don’t get
it, according to McKinsey. Meanwhile, the Royal Bank reports that 65% of business
owners and aspiring entrepreneurs see ownership as the next logical step
following a peak in their career, and 91% of them feel that business ownership
offers a proactive way to strengthen their financial security and prepare for
retirement. Isaac Mashman is the founder of Mashman Consulting Group, a
consulting firm specializing in personal branding and individual reputation
management. MCG is the evolution of his now-dissolved public relations firm,
Mashman Ventures, and he has since worked with numerous authors, actors,
business people, musicians, models, and other professionals to achieve results
through their personal brands. Previously, Isaac hosted and launched multiple
podcasts, including "Chase the Vision with Isaac Mashman," which
ended in June 2022 after surpassing 100 episodes. He is currently in the
process of launching a new show in 2024 that will combine the niches of
business, celebrity, and entertainment. Isaac published his first book,
"Personal Branding: A Manifesto on Fame and Influence," on November
1st, 2021, and is working on a second edition release expected in the Fall of
2024. In January 2022, he launched two new companies, Mashman Investments and
Mashman Properties within one week of each other.
For more information, visit https://www.isaacmashman.com/
Follow: @isaacmashman
Learn more about your ad choices. Visit megaphone.fm/adchoices