Today, we transition from theory to practicality as we pick apart the pieces that make a brand. Let's look at Dropbox's and Cash App's brand guidelines and gain some insight into how to incorporate emotion into our message.

_Scene Selection

00:00 Tease & Intro

03:07 Customers Respond to Emotion

05:00 Brand Guidelines

14:08 Typography

19:18 Logo

25:48 Corporate Culture

33:16 Cash App Brand & Culture

39:08 Building a Logo - Part 2

41:51 Final Remarks & Prayer

_Resources

Dropbox Brand Guide at brand.dropbox.com

Cash App Brand Guide at design.cash.app

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook