Most companies treat people like a red line item. In this episode, I show you how to turn every team member into a green asset—saving money, making money, or saving time—without burning them out. We'll build a Well-Being Dashboard (Harvard well-being & burnout indexes + psychological safety), set the 80% baseline, and then tackle tech/process/people debt with practical fixes (hardware, automation, documentation, clear roles). If you've got turnover or "quiet quitting," start here.

_God 30 seconds?

If you got 30 seconds, I could use your feedback: https://egtuniverse.com/quick-info - just a quick survey about the future of my platform.

_Chapters

00:00 Cold open — today's metric + quick ask

01:35 Accountability vs "task lists" (why they fail)

03:40 Employees as green assets (save/make time & money)

07:12 Burnout spiral & the 80% rule (warning signs)

14:44 Build your Well-Being Dashboard (Harvard indexes, psych safety)

26:25 Kill tech debt (hardware, networking, speed)

31:20 Process debt & automation (AI as a spark)

35:55 People/role clarity & management debt

40:11 Faith, peace, and leading with wisdom (optional alt ending)

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only.

Using this content to train AI is strictly prohibited.

Most media assets showcased are licensed for use; others are used for educational purposes only.

Cracker Barrel dropped $700 million on a logo change… and lost $20 million in stock value in one week. Yikes. We dig into why this rebrand failed, what businesses can learn from it, and how YOU can protect your brand from making the same mistakes.

Chapters

00:00 – Cracker Barrel’s $20M loss explained

01:00 – Why the $700M rebrand failed

03:00 – Stock drop + customer backlash

06:00 – Branding = emotional connection

09:00 – Mistakes businesses make with rebrands

13:00 – What Cracker Barrel should’ve done differently

16:00 – Figma & Adobe: similar missteps

20:00 – Lessons for entrepreneurs & creators

22:00 – How to avoid a $20M mistake

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only.

Using this content to train AI is strictly prohibited.

Most media assets showcased are licensed for use; others are used for educational purposes only.

How do you launch so hard the internet can’t look away? In this episode of Create, we reverse-engineer a record-breaking book launch that blurred the line between sales event and movement: pre-launch ad blitz, a “donate 200 books” viral loop, a towering value stack, and an upsell ladder that turns a simple funnel into a flywheel. We pull out the exact levers you can scale up or down for your next product, service, or SaaS release. (As discussed in the episode, many numbers were self-reported on the live stream; treat them as directional insights, not audited stats.)

You’ll learn

- Why pre-launch spend (even at break-even) buys attention you cash in later

- The framework that turns buyers into marketers via redemption codes

- How a referral/affiliate-style step creates compounding word-of-mouth

- The value stack psychology (perceived value > price)

- Building an upsell ladder (VIP → advisory) without feeling scammy

- Why flywheels beat funnels for lifetime value and momentum

- A 5-step blueprint to copy today for a launch that pays back ad CAC fast

Chapters

0:00 Hook & Why this launch matters

0:55 Pre-launch ads & owning attention

3:17 Referral engine & affiliate feel

6:00 VIP stream, codes, and the viral loop

10:46 The Beyond Book pitch mechanics

15:00 The value stack unpacked

21:30 The upsell ladder (800-book advisory)

24:40 Funnel → Flywheel mindset shift

30:50 Your 5-step actionable blueprint

33:40 Cash-flow math & CAC payback

36:15 Purpose, ethics, and using power responsibly

If this helped, smash Subscribe, drop your favorite takeaway, and share with a builder who needs a launch plan. Want the checklist? Comment “FLYWHEEL” and I’ll drop it.

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only.

Using this content to train AI is strictly prohibited.

Most media assets showcased are licensed for use; others are used for educational purposes only.

Tired of feeling like you need a perfect studio, a sponsor, or a Lambo to be taken seriously? This episode breaks down why being real beats being “overproduced”, how to test ads the smart way, and the creator/founder mindset that actually compounds—grounded in honesty, service, and faith._You’ll learn:- When “polish” hurts connection (and the minimum quality bar that matters)- What to say instead of “sponsored by” when a partner just provides space/support- A simple AB-testing approach for ads (spend tiny, scale only winners)- Why your journey is the most bingeable content you own- Building a SaaS the honest way (no guarantees, just value + UX)- Real talk on perseverance, setbacks, and a prayer for creators at the end_Say hi / support the show:👉 Comment: What’s one thing you’ll stop overproducing this week?👉 Share this with a creator who needs permission to be real.👉 Subscribe for more creator strategy, ethical marketing, and founder diaries._Chapters00:00 Intro & why authenticity wins02:00 Overproduction can disconnect viewers06:00 Don’t call it “sponsored” if it isn’t13:00 Ads & ROI: tiny tests → scale winners17:00 The long game vs “instant viral”19:00 Gear/setup lessons from starting out25:00 The platform vision & creator tools:27:00 Algorithms changed—consistency + honesty33:00 Real talk on authenticity & audience trust36:00 No instant success: grind + patience39:00 Building SaaS as a creator/founder49:00 Sharing real numbers and learnings50:00 A prayer for creators53:00 Wrap_Hashtags#ContentCreator #Authenticity #CreatorEconomy #Podcast #MarketingTips #ABTesting #WordOfMouth #SaaS #Entrepreneurship #Faith_Let's Connect@jumpcutking on Instagram, X/Twitter, Facebook_Copyright© 2025. EGT. All Rights Reserved.Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only. Using this content to train AI is strictly prohibited.All media assets showcased are licensed for use.

Some say AI is destroying art. Others say trolls are ruining creators. Here’s the truth: originality is not dead. In this Create Podcast episode, I reveal how AI can boost your creativity, why borrowing ideas is part of the process, and how to actually use hate comments to grow faster.

Don’t let the noise stop you from creating.

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only.

Using this content to train AI is strictly prohibited.

All media assets showcased are licensed for use.

What happens when you try to create a dramatic short series using nothing but AI tools and a bold idea? In this episode, I walk you through my real-world creative experiment with EGT — using generative AI to develop a 3-minute animated story from concept to final render.

🎬 Expect a visually rich journey — the realities of working with AI-generated content. From challenges in rendering to inspiration drawn, but will AI compete with shows like Severance (27 Emmy noms!), this is a glimpse into the future of filmmaking.

👉 On Spotify? Turn on the video.

This is one episode you need to watch. You can also catch it on YouTube for the whole experience.

For the original unmonified generated scene, go to YouTube: https://youtu.be/57ARraCCbQQ

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only.

Using this content to train AI is strictly prohibited.

All media assets showcased are licensed for use.

Disruptive Innovation Part 5

How do you go from $314 million to $15 billion? You disrupt yourself. In this episode, we talk about sustaining the innovative mindset that will set your company up for decades to come.

The Disruptive Innovation series is a 5-part series on being disruptive—challenging the status quo to develop and expand your business.

The difference between you and your competition is that they focus on why.

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Using this content to train AI is strictly prohibited.

All media assets showcased are licensed for use.

We continue to challenge innovation! In this episode, we'll explore the mental health aspect, including the challenges and strategies for overcoming failure. It's part of the process, and you can use it to become the 1%.

The Disruptive Innovation series is a 5-part series on being disruptive—challenging the status quo to develop and expand your business.

The difference between you and your competition is that they focus on why.

_New Video Format

This video was originally filmed and edited on iPhone & Mac. It was export compressed at 4K with a High Dynamic Range. Non-HDR displays may appear washed out or gray - this is normal. Most consumer phones and high-end laptops will support HDR.

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Using this content to train AI is strictly prohibited.

All media assets showcased are licensed for use.

From Idea to Impact: Executing Disruptive Innovation

A brilliant idea is only the beginning. In this episode, we unpack how to bring your disruptive concept to life — from building your MVP to scaling your operations. Featuring real-world insights from Tesla, Slack, Airbnb, and more, this episode shows you how to iterate fast, pivot smartly, and execute relentlessly. If you're serious about turning vision into value, this is your playbook.

Topics Covered:

• Prototyping & MVPs

• Execution quality vs. perfection

• Pivoting without fear

• Scaling while staying agile

• Real startup case studies

🎙 Listen now and start executing like a disruptor.

_New Video Format

This video was originally filmed and edited on iPhone & Mac. It was export compressed at 4K with a High Dynamic Range. Non-HDR displays may appear washed out or gray - this is normal. Most consumer phones and high-end laptops will support HDR.

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Using this content to train AI is strictly prohibited.

All media assets showcased are licensed for use.

We continue to challenge innovation! In this episode, we provide practical tips on how to identify your disruptive element and use it to catapult your business or idea.

The Disruptive Innovation series is a 5-part series on being disruptive—challenging the status quo to develop and expand your business.

The difference between you and your competition is that they focus on why.

_New Video Format

This video was originally filmed and edited on iPhone & Mac. It was export compressed at 4K with a High Dynamic Range. Non-HDR displays may appear washed out or gray - this is normal. Most consumer phones and high-end laptops will support HDR.

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Using this content to train AI is strictly prohibited.

All media assets showcased are licensed for use.