How many times have you made marketing and sales the same thing? Let's fix that thinking. This part will establish what marketing and sales are - how to get those leads and their purpose. Generally, small businesses should focus on sales more, BUT marketing is how you funnel many leads to your sales process. 

You'll learn clear definitions and common misconceptions and get actionable strategies to improve lead generation, close more deals, and align your teams for growth.

📌 Topics Covered:

• Sales vs. marketing: definitions & goals
• Key differences in mindset, metrics, and timelines
• 
  

🎯 Perfect for small business owners, startup founders, and marketing/sales pros looking for clarity and results.

Also, I recorded too much content, which will be split across the next couple of episodes.

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Using this content to train A.I. is strictly prohibited.

All media assets showcased are licensed for use.

Unlock the secret to growing your audience—without spending a dime on ads! In this episode of Create_, we break down powerful strategies to get your content in front of more eyes every single time you hit “publish.” You’ll learn:

• What “Organic Reach” Really Means and why it’s the key to long‑term growth
• YouTube & Google SEO Hacks for titles, descriptions, and tags that rank
• Social Media Syndication best practices for Twitter, LinkedIn, Instagram, and more
• Community Engagement Tactics to turn lurkers into raving fans
• Collaboration Blueprint for cross‑pollinating audiences with like‑minded creators

Plus, we’ll reveal the ultimate organic “hack” at the end of the show: how you can use YouTube Shorts and Instagram Reels to turbocharge your reach in minutes—snackable video formats that the algorithms can’t ignore.

Whether you’re a seasoned creator or just starting out, this episode will give you a clear, actionable roadmap to attract more viewers, spark meaningful engagement, and build a community that keeps coming back. Tune in, subscribe, and get ready to grow—organically. 🎙️📈

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Using this content to train A.I. is strictly prohibited.

All media assets showcased are licensed for use.

I share the top 10 things I wish I had known before becoming an entrepreneur and starting a business. My experience includes working part-time on projects, but going full-time presents unique challenges.

Some tips inlcude:

- Be cautious with contracts; don’t push yourself too hard on them.

- Those who appreciate your worth will compensate you fairly.

- Sales can be challenging; it’s essential not to undervalue yourself.

- Treat your website as your business storefront—make sure it’s polished and up to date.

- Content creation is a natural and effective way to grow your business.

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

_Copyright

© 2025. EGT. All Rights Reserved.

Using this content to train A.I. is strictly prohibited.

All media assets showcased are licensed for use.

Critical feedback! What it is, how to receive it, how to digest it, and most importantly, why it happens and how you can be prepared for it.

Podcasts grow by word-of-mouth advertising. It's because of loyal customers like you that my podcast is growing. Thank you! Did you find it helpful? Share it today!

What is critical feedback: brutal honesty? Nope, it's when the emotion + feedback is high. 

Why does it happen? Your client or customer doesn't know your business. They are trying to let you know something doesn't feel right and don't know how to convey it. They are passionate - like you. They know their business.

Tips:

• If it's an email or text, schedule a meeting
• How to prepare. Check your work. Spelling etc, check reneders, etc. 
• Research the client and their business, ask the questions, and get to know the why.
• Follow the creative critique process.

Creative defend but not argue. Participate in the dialog. Don't be a flower pot. Don't push issues that are extremely heated - get down to details. Make changes, be fluid.

_Scene Selection

00:00 Tease & Intro

02:15 What is Critical Feedback?

10:41 Guiding The Feedback

22:47 Tips for Cultivating Feedback

41:16 Don't Let Perfect Be the Enemy of Good

44:24 The Review Process

54:55 Final Thoughts & Prayer

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

@a_battle on Instagram

_Copyright

© 2025. EGT. All Rights Reserved.

Using this content to train A.I. is strictly prohibited.

All media assets showcased are licensed for use.

Cinematography, Entrepreneur, Grassroots Marketing, Bond9 & BBL's

I have the privilege and honor of interviewing a successful entrepreneur, cinematographer, and dear friend, Alfred Battle. We discuss many topics that share the practicality of grassroots marketing, transforming your image, getting clients, hustling, and getting those sales reps. If you want to see a triumphant journey from starting with just a grand to getting 6 figure contracts from Washington D. C. - this episode is for you.

_Scene Selection

00:00 Tease & Intro

01:23 Al's Journey

11:58 Grassroots Marketing: Starting & Getting Clients

29:04 Transforming your Image & Bond No. 9

40:33 Red Flag Clients

44:52 The Good Clients

54:15 Thoughts on Production

57:57 Final Remarks & Prayers

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

@a_battle on Instagram

_Copyright

(C) 2025. EGT. All Rights Reserved.

Using this content to train A.I. is strictly prohibited.

All media assets showcased are licensed for use.

This week, we're talking about all the base numbers significant for new, growing, and thriving businesses. I start with customer acquisitions but cover a wide range of sales and business practices informed by numbers. Increased numbers equate to increased sales. I also dive into three types of customers for services and B2B (business to business) services, the type you want to focus on and those you don't.

I got sidetracked with sharing information on neural networks and how your brain functions, so feel free to skip those chapters.

_Scene Selection

00:00 Tease & Intro

02:50 Marketing Terms

04:30 How Neural Networks Work

13:15 How Your Brain Works

18:10 Everything is Quantifiable (knowable and countable)

20:19 The No. 1 Starting Business Problem: Sales

25:40 The Rat Race of Funding

28:24 Churn & Burn Customers

36:12 The Not Customers

37:08 The Loyal Customers

38:20 What to Know

39:44 Bad Sales Tactics

42:25 Amazon Numbers

43:57 DoorDash Numbers

46:35 Fraud & Zero Liability

48:55 Acquiring Customers

52:08 Products work on Digital Ads

53:10 Getting those Numbers Up

59:00 Good Markups & Margins

01:03:58 Getting More Conversions

01:10:30 E-mail Lists

01:13:00 Prayer & Final Remarks

_Resources

But what is a neural network? https://www.youtube.com/watch?v=aircAruvnKk

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

Today, we transition from theory to practicality as we pick apart the pieces that make a brand. Let's look at Dropbox's and Cash App's brand guidelines and gain some insight into how to incorporate emotion into our message.

_Scene Selection

00:00 Tease & Intro

03:07 Customers Respond to Emotion

05:00 Brand Guidelines

14:08 Typography

19:18 Logo

25:48 Corporate Culture

33:16 Cash App Brand & Culture

39:08 Building a Logo - Part 2

41:51 Final Remarks & Prayer

_Resources

Dropbox Brand Guide at brand.dropbox.com

Cash App Brand Guide at design.cash.app

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

Social media is addicting. Navigating social media to build your brand can be challenging. Let's discuss the psychology of social media and how some planning can help your reels.

_Scene Selection

00:00 Tease & Intro

02:00 The Social Media Trap

09:09 No More Production Value

18:50 The Production Process

21:43 Preproduction

23:37 Hardest Lesson to Learn in Social Media

26:17 Lessons in Leadership

32:58 Back to Preproduction and Brainstorming

28:45 Modern Director's Viewfinder

45:41 Casting and Rehearsing

48:21 Production

51:36 Audio is Your Focus, Not an Afterthought 

59:56 Postproduction

01:05:00 Check Your Final Video Before Upload

01:09:27 Walk in Destiny

01:11:00 Final Thoughts & Prayer

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook

Search engines, AI, and social media are battling it out for viewer eyeballs, leaving many businesses without the ability to bring viewers in. Let's break down what a search engine is, how it works, and how conversational AI works, and we will give you some tips and tricks for using search engines and designing AI prompts. A long time ago in a universe not so far away...For years, search engines have dominated web traffic, becoming the predominant way for networks of information to be shared with millions. Tricks have long enabled search engine optimizers and marketers to direct the flow of traffic to their own domains. Now, AI threatens to change the dynamic of how customers gain access to this information, shifting the landscape of the internet forever._Scene Selection00:00 Search Wars02:55 Intro to Search Engines11:51 Question and Answer Social Networks14:00 File Searching16:00 How a Google Crawl's Your Website18:41 The Fall of Question and Answer Social Networks21:30 How to use Reasoning AI, Using ChatGPT 01 Model23:37 How to Design Prompts for ChatGPT29:47 Tips and Tricks to Using Google34:33 Final Remarks_Let's Connect@jumpcutking on Instagram, X/Twitter, Facebook

Artificial intelligence is killing website traffic.

Organic search engine traffic is dying.

Treat your website like a storefront.

Build the content.

Find the customers.

There is no easy button.

It takes time.

Shift your priorities.

Build your audience list.

Don't trust anyone to do it for you.

// Video Chapters

00:00 Intro

03:35 What is a Funnel?

05:55 About AI

07:10 Killing Organic Web Traffic

09:29 Multiple Funnel Sources

10:40 History of The Internet

15:00 .com Bubble

19:33 .com Domain Name Resolution

23:00 .com Bubble Collapse

26:40 ChatGPT Enters the Scene

29:12 Google AI: Killing My Website (example)

32:00 SEO is Dead.

36:00 Social Media Organic Growth

38:00 Value Proposition Add

41:30 Build Your Own Audience

44:00 Final Thoughts

50:57 Prayers

// Connect

I'm here for you! Follow me on all social media platforms @jumpcutking! Like, Share, Comment! Ask a question - I may answer your question in my next video!

I'm solving creative problems every day. Hire me as a consultant. I'm also developing a universe of apps to help businesses and people like you grow. - ⁠https://egtuniverse.com