This week, we're talking about all the base numbers significant for new, growing, and thriving businesses. I start with customer acquisitions but cover a wide range of sales and business practices informed by numbers. Increased numbers equate to increased sales. I also dive into three types of customers for services and B2B (business to business) services, the type you want to focus on and those you don't.

I got sidetracked with sharing information on neural networks and how your brain functions, so feel free to skip those chapters.

_Scene Selection

00:00 Tease & Intro

02:50 Marketing Terms

04:30 How Neural Networks Work

13:15 How Your Brain Works

18:10 Everything is Quantifiable (knowable and countable)

20:19 The No. 1 Starting Business Problem: Sales

25:40 The Rat Race of Funding

28:24 Churn & Burn Customers

36:12 The Not Customers

37:08 The Loyal Customers

38:20 What to Know

39:44 Bad Sales Tactics

42:25 Amazon Numbers

43:57 DoorDash Numbers

46:35 Fraud & Zero Liability

48:55 Acquiring Customers

52:08 Products work on Digital Ads

53:10 Getting those Numbers Up

59:00 Good Markups & Margins

01:03:58 Getting More Conversions

01:10:30 E-mail Lists

01:13:00 Prayer & Final Remarks

_Resources

But what is a neural network? https://www.youtube.com/watch?v=aircAruvnKk

_Let's Connect

@jumpcutking on Instagram, X/Twitter, Facebook