Cindy Norcott is the Founder and CEO of Pro Talent, a multi-award-winning recruitment agency placing talent in various roles throughout international companies. She is also the Founder and Chairperson of the Robin Hood Foundation, a nonprofit organization running various charitable initiatives. 

As a qualified business coach with 29 years of experience, Cindy has won numerous awards for business excellence, including the Small Business Marketer of the Year award and Entrepreneur of the Year. She is the best-selling author of How to Be Unstoppable and Achieve More in Business and Life, which motivates entrepreneurs to achieve their goals through focus and discipline.

In this episode:

In a scarce talent market, companies often sacrifice culture for skill, hiring only top executives in specialized disciplines to avoid expending valuable resources on training programs. But this harms organizations long-term. What processes can you apply to ensure an effective recruitment strategy?

Hiring and recruitment specialist Cindy Norcott’s foremost rule is to hire for culture and train for skill. Documenting and systematizing your core values sets fundamental expectations for potential candidates and new hires, allowing you to evaluate and onboard them accordingly. While acquiring industry experts for each position is unnecessary, prospective employees should possess foundational skills. This enables you to implement systems to develop a comprehensive induction and training program that simplifies the process.

The CEO of Pro Talent, Cindy Norcott, is Adi Klevit’s guest in this episode of Systems Simplified, where they share systems for effective hiring and recruiting. Cindy describes her processes for internal business organization, the universal traits of high-performing entrepreneurs, and key criteria for hiring.