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Developing Your Company into a True Omni-Channel Brand with Jurrien Swarts
Our guest today took inspiration from a Tim Ferriss book and channeled it into launching a successful brand that makes it easy for busy consumers to slowly remove single-use products from their day-to-day life.
Jurrien Swarts joins the Wavebreak Podcast to reveal how Stojo has scaled from a launch on Kickstarter into a true omni-channel brand poised for international success.
In this episode you’ll learn:
- How Jurrien went about inventing a brand new product without any experience in product development.
- Why a narrow focus on single channeling marketing has led to disaster for certain brands, and why omni-channel marketing is so important.
- Why Jurrien feels transparency and authenticity are key ingredients when building a company for millennial and Gen Z consumers.
Jurrien Swarts is Co-Founder and CEO at Stojo, a company committed to designing earth-conscious, sustainable products that make it easier to live sustainably.
Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.
Click here to sign up ->
Links Mentioned- Stojo
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.
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By Dylan Kelley
4.9
8989 ratings
Our guest today took inspiration from a Tim Ferriss book and channeled it into launching a successful brand that makes it easy for busy consumers to slowly remove single-use products from their day-to-day life.
Jurrien Swarts joins the Wavebreak Podcast to reveal how Stojo has scaled from a launch on Kickstarter into a true omni-channel brand poised for international success.
In this episode you’ll learn:
- How Jurrien went about inventing a brand new product without any experience in product development.
- Why a narrow focus on single channeling marketing has led to disaster for certain brands, and why omni-channel marketing is so important.
- Why Jurrien feels transparency and authenticity are key ingredients when building a company for millennial and Gen Z consumers.
Jurrien Swarts is Co-Founder and CEO at Stojo, a company committed to designing earth-conscious, sustainable products that make it easier to live sustainably.
Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.
Click here to sign up ->
Links Mentioned- Stojo
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.