Episode 167: if you struggle to explain what you do or have been working on your elevator pitch for way longer than you want to admit…today’s episode is for you.

It’s easy to get hung up developing a 1-liner that’s sexy and grabs people’s attention.

But you don’t need one to sign clients and build your business.

In this episode I walk you through exactly what it looks like to market online AND in person, even if you don’t have a 1-liner.

I share with you the 3-types of people you’ll run into every time you share the simple version of what you do.

Knowing these 3-types of people exist will help you focus on the ones who are actually interested in what you do while not letting the others get you down.