In this episode of Feed the Matriarchy, Heather and Johanna are joined by sociologist Ignacia Eschelbach (she/her) to unpack how bodies come to be labeled “normal” or “deviant”—and who benefits from those classifications. From “too thin” to “too fat,” “too much” to “not enough,” they explore how the rubric for women’s bodies is constantly shifting, ensuring perpetual failure by design. Together, they examine the social, political, and economic forces behind body judgment—and what resistance looks like when we stop turning that scrutiny inward and start naming the system instead.