Devign

Recorded pre-COVID. Shining light on the importance of words, we jump into Marion’s mind. How do you tailor copy, and a brand, to the end customer instead of yourself?

The industry is changing to a more conversational tone and a more collaborative process. Understanding the client, their customers, and people in general is a requirement when trying to engage them in the ever increasing volume of advertising.

Kicking off season 3, recorded pre-COVID, we chat with George from Pie Creative about our experiences working in agencies. George stresses the importance of getting comfortable with presenting your ideas and work and being open to criticism - it will happen a lot in the real world - and you will grow from it.

We explore the main differences between a university education and the requirements of an agency job. What can you expect when you get your first agency role?

This week we catch up with Samuel Gregory to discuss the types of roles that exist in web development. Sam runs a brand strategy and design studio called Jupiter And The Giraffe, currently based in Bali. Sam and Nick distinguish between front end and back end, while Tom gives his two cents on how varied design roles can be.

This week we discuss pricing with Corey Dodd, founder and operator of boutique graphic design studio Elk Creative. So how much should you charge for a logo? Or for a website? What if a client doesn’t have the budget available? When should we talk about money with a prospect?

The truth is, there isn’t a single approach that will work every time. A range of factors will determine which way to go. But there are some tips we can share with you from our personal experiences. Tune in to find out.

This week we are joined by Andrew Kerton, co-founder of Lynx Digital and Nick’s business partner to discuss goal setting. What are some great goal setting techniques? What are some approaches to avoid? Should we set goals at all?

This week we are joined by our friend Sharnee Taylor, a Melbourne based Illustrator. Some of Sharnee’s best ideas hit just before falling asleep. It’s fascinating - often when we switch off from a particular project, the best ideas start to flow. While scrolling through the internet can be a good starting point for awakening the imagination, too much of it can leave us frazzled.

When is the right time to launch a business idea? Is there a danger in saying yes to something we haven’t done before? Where can I find a community of like minded people? On this episode we talk with John Duffield, digital experience strategist.

How do we identify our niche and communicate that in a memorable and relevant way? What should a content strategy consider in 2019? How do we balance writing for humans and robots?

This week we discuss content strategy with Scott Williams - content marketer, SEO specialist and co-founder of Child In Me, a creative studio helping good people do good things in digital design and branding.

“I need a website”. We often hear this at the beginning of a conversation with a potential client. But blindly accepting this diagnosis can lead to problems. We explore how to effectively diagnose business problems, by asking the right questions to reveal the biggest challenges faced. Only then can solutions begin to be considered.

On this episode, we are joined by Lauren Simpson, founder of brand consulting and creative agency Cureative.

How do I enter a new industry? How do I build a bridge between where I am now and where I want to be? On this episode we catch up with Alex Eyre, IT service delivery manager and developer in the making. We discuss shifting professional focus, and how to take the leap of faith and land on your feet.