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Devon Hayes :Why Contractors Fail at SEO and How to Fix It
In this episode of E-Coffee with Experts, Austin chats with Devon Hayes, Principal at Elevation Marketing, about what it really takes to grow an agency and win in the competitive contractor and home services space. From her start in the Navy to running a successful agency, Devon shares how SOPs, smart processes, and even AI have shaped her journey.
They cover the real challenges of marketing for roofers, electricians, and contractors who aren’t exactly tech-savvy, showing why trust, transparency, and results beat flashy jargon every time. Devon also dives into the future of SEO with AI overviews, schema strategies, and why brand mentions now matter more than backlinks.
If you’re an agency owner, contractor, or just want to understand how SEO is evolving, this episode is full of insights on client education, conversion strategies, and building a brand that lasts.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:52: Introduction
00:52 - 02:34: From Navy IT to Marketing
02:34 - 03:42: Early Career in Construction & Business Management
03:42 - 05:31: Starting the Agency & First Client Story
05:31 - 06:39: SOPs, Growth, and Military Influence
06:39 - 08:24: Finding a Niche with Roofing Clients
08:24 - 10:09: Early Marketing Missteps & Lessons Learned
10:09 - 12:20: How Contractors View Digital Marketing
12:20 - 13:32: Coached vs. Uncoached Clients
13:32 - 15:37: SEO in the Age of AI Overviews
15:37 - 16:58: Conversion Optimization: Meeting Customers Where They’re At
16:58 - 18:29: Landscapers vs. Roofers: CRO Examples
18:29 - 20:19: Reputation Management & Review Campaigns
20:19 - 21:29: Google Trust & Review Frequency
21:29 - 24:20: Schema Strategy for SEO Success
24:20 - 26:44: Using AI & Automations in the Agency
26:44 - 29:44: Link Building vs. Brand Mentions
29:44 - 31:06: Building Authority in the AI Era
31:06 - 34:06: Transparency, Case Studies & Client Trust
34:06 - 35:56: Final Thoughts & How to Connect
https://www.linkedin.com/in/devonhayesdenver
elevmarketing.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, Austin chats with Devon Hayes, Principal at Elevation Marketing, about what it really takes to grow an agency and win in the competitive contractor and home services space. From her start in the Navy to running a successful agency, Devon shares how SOPs, smart processes, and even AI have shaped her journey.
They cover the real challenges of marketing for roofers, electricians, and contractors who aren’t exactly tech-savvy, showing why trust, transparency, and results beat flashy jargon every time. Devon also dives into the future of SEO with AI overviews, schema strategies, and why brand mentions now matter more than backlinks.
If you’re an agency owner, contractor, or just want to understand how SEO is evolving, this episode is full of insights on client education, conversion strategies, and building a brand that lasts.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:52: Introduction
00:52 - 02:34: From Navy IT to Marketing
02:34 - 03:42: Early Career in Construction & Business Management
03:42 - 05:31: Starting the Agency & First Client Story
05:31 - 06:39: SOPs, Growth, and Military Influence
06:39 - 08:24: Finding a Niche with Roofing Clients
08:24 - 10:09: Early Marketing Missteps & Lessons Learned
10:09 - 12:20: How Contractors View Digital Marketing
12:20 - 13:32: Coached vs. Uncoached Clients
13:32 - 15:37: SEO in the Age of AI Overviews
15:37 - 16:58: Conversion Optimization: Meeting Customers Where They’re At
16:58 - 18:29: Landscapers vs. Roofers: CRO Examples
18:29 - 20:19: Reputation Management & Review Campaigns
20:19 - 21:29: Google Trust & Review Frequency
21:29 - 24:20: Schema Strategy for SEO Success
24:20 - 26:44: Using AI & Automations in the Agency
26:44 - 29:44: Link Building vs. Brand Mentions
29:44 - 31:06: Building Authority in the AI Era
31:06 - 34:06: Transparency, Case Studies & Client Trust
34:06 - 35:56: Final Thoughts & How to Connect
https://www.linkedin.com/in/devonhayesdenver
elevmarketing.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]