In this weeks episode of the DevReady Podcast, we were joined by Joana Inch from Hat Media Australia talking about all things marketing.

Joana and her team at Hat Media help SaaS businesses better execute their marketing and social media campaigns.

In the episode, we discussed how understanding your niche and buyer personas could dramatically increase your marketing results.

With competition ever increasing in the SaaS space, it has never been more important to create great content that answers your customer's questions and solves their pain points.