In this episode Andrew and Anthony get to know Philip Nowell of Ontogo. Philip shares his knowledge of entering the medical device industry.

With his experience as a surgeon and passion for medical devices, Philip began working in the private sector. In 2003 he led and developed Cook Medical, a medical device company based in the United States. Once he retired and moved to Australia, Philip saw a demand for guiding others through the regulatory world of medical devices or along the journey of creating new commercial products. That’s how Ontogo came into being.

Ontogo is a network of professionals who have practiced their knowledge base, not theorized it. And with their expertise, they give real guidance to clients struggling to see their product ideas realized.

Philip tells Andrew and Anthony how to start off right, when creating a new product. From testing your product idea, evaluating the market, and preparing for investors, Philip gives detailed steps to save you time, money, and help you avoid common mistakes.

The best take away from this episode: understand your market acceptance. Is there a market for your product? Is there a problem and have you solved it? If not, you are only investing in an idea not a product.