As founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and his own Behavioral Storytelling framework to build concepts, products, & messages that stick. David and his team have helped media companies and consumer product giants test and refine their products; from concept testing and product development to content research.

LinkedIn URL:

https://www.linkedin.com/in/davidpaull/

Resources:

Pragmatic Marketing Framework for https://lillianlabs.com/2021/01/29/market-research-with-pragmatic-marketing/

https://littlebirdmarketing.com/buyer-personas/

https://info.littlebirdmarketing.com/ideal-client-personas