Reflecting on my recent experience attending a small event called 'Raise the Bar' in Dallas and specifically a presentation on branding.

The speaker underscored the importance of being relatable, building relationships, and establishing credibility before focusing on making sales pitches. I agree that, as business owners, we need to prioritize connections with potential clients, demonstrating authenticity, care, and ethical conduct to differentiate ourselves in a competitive market.

Listen as I share some tips and thoughts on dialing up your online brand.

HIGHLIGHTS:

03:42 Branding Beyond Basics

08:40 Being Relatable Online

15:27 Establishing Credibility

16:35 Making an Offer

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